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SpyFu alternatives.

Tools that do what SpyFu does, compared by pricing, free trial and member rating.

105 tools · 32 with a free plan · 61 with a free trial

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105 tools · Page 1 of 5
W
WebCEO
No reviews yet
SEO tool suite with white-label reporting and client portals for agenciesPaid · from $32/month · Free trial
Rank trackingKeyword researchSite auditingBacklinksReporting
A
Ahrefs
No reviews yet
SEO and marketing platform for backlinks, keywords, site audits and AI brand visibilityFreemium · from £23/month
BacklinksKeyword researchSite auditingRank trackingCompetitor research
L
LLMrefs
No reviews yet
AI search analytics for keyword rankings, citations and share of voice in AI answersPaid · from $79/month · Free trial
AI search visibilityRank trackingKeyword researchCompetitor researchReporting
M
Mangools
No reviews yet
Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinksFreemium
Keyword researchRank trackingBacklinksCompetitor researchAI search visibility
MP
Moz Pro
No reviews yet
SEO toolset for keyword research, link analysis, site crawls and AI visibility trackingPaid · from $49/month · Free trial
Keyword researchBacklinksRank trackingSite auditingAI search visibility
SR
SE Ranking
No reviews yet
SEO platform for rank tracking, site audits, backlinks and AI search visibilityPaid · from £95/month · Free trial
Rank trackingSite auditingBacklinksKeyword researchAI search visibility
S
Semrush
No reviews yet
Search and AI visibility platform for keyword research, audits, rankings and backlinksFreemium · from £113/month · Free trial
Keyword researchSite auditingRank trackingBacklinksCompetitor research
S
Seobility
No reviews yet
All-in-one SEO software for site audits, rank tracking and backlink monitoringFreemium · from €59.90/month · Free trial
Site auditingRank trackingBacklinksKeyword researchCompetitor research
S
SEOptimer
No reviews yet
SEO audits, white-label reports and an embeddable audit tool for agenciesPaid
Site auditingReportingCrawlingRank trackingKeyword research
SS
Similarweb Search Intelligence
No reviews yet
SEO and AI search toolkit for keyword research, rank tracking and AI brand visibilityPaid · from $129/month · Free trial
Keyword researchRank trackingAI search visibilityCompetitor researchSite auditing
S
SiteGuru
No reviews yet
SEO audit tool that turns site issues into a prioritised to-do listPaid · from $49/month · Free trial
Site auditingReportingKeyword researchBacklinksEcommerce SEO
U
Ubersuggest
No reviews yet
Keyword research, site audit and AI search visibility tool for small businessesFreemium · from $29/month · Free trial
Keyword researchSite auditingRank trackingBacklinksCompetitor research
W
Wincher
No reviews yet
Daily rank tracking, keyword research and on-page checks for websites and agenciesPaid · Free trial
Rank trackingKeyword researchCompetitor researchLocal SEOContent optimisation
A
AccuRanker
No reviews yet
Daily and on-demand rank tracking for agencies and enterprise SEO teamsPaid · from €224/month
Rank trackingAI search visibilityCompetitor researchReporting
AS
Adaptify SEO
No reviews yet
SEO and AI visibility platform for agencies, from content and links to client reportsPaid · Free trial
Content writingKeyword researchBacklinksAI search visibilityReporting
AW
Advanced Web Ranking
No reviews yet
Rank tracking, SERP analysis and AI visibility tracking with white-label reportsPaid · from $139/month · Free trial
Rank trackingAI search visibilityCompetitor researchReporting
B
BuzzSumo
No reviews yet
Content research, media database and monitoring for content and PR teamsPaid · from $199/month · Free trial
Digital PR and outreachCompetitor researchKeyword researchBacklinks
KE
Keywords Everywhere
No reviews yet
Browser extension showing keyword volume, CPC and competition data on search pagesFreemium · from $7/month
Keyword researchCompetitor researchBacklinks
PV
Pixis Visibility
No reviews yet
Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and contentFreemium · from $100/month
AI search visibilityRank trackingSite auditingKeyword researchContent optimisation
S
STAT
No reviews yet
Enterprise SERP tracking and analytics for large keyword sets, from MozEnterprise
Rank trackingSERP data and APIsCompetitor researchReporting
A
Adalysis
No reviews yet
PPC audit, ad testing and optimisation software for Google Ads and Microsoft AdsPaid · Free trial
PPC managementBid managementReporting
A
AgencyAnalytics
No reviews yet
White-label client reporting and dashboards for marketing and SEO agenciesPaid · from $20/client/month (billed annually) · Free trial
ReportingDashboardsRank trackingAI search visibilityAnalytics
A
AthenaHQ
No reviews yet
AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixesFreemium · from $295/month
AI search visibilityCompetitor researchContent optimisationDashboardsReporting
BW
Bing Webmaster Tools
No reviews yet
Free Microsoft tool for Bing search performance, indexing and Copilot citation dataFree
AnalyticsSite auditingKeyword researchBacklinksAI search visibility

How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.

Compare SpyFu alternatives.

ToolRatingReviewsPricingFromFree trial
WebCEO––Paid$32/monthYes
Ahrefs––Freemium£23/month–
LLMrefs––Paid$79/monthYes
Mangools––Freemium––
Moz Pro––Paid$49/monthYes
SE Ranking––Paid£95/monthYes
Semrush––Freemium£113/monthYes
Seobility––Freemium€59.90/monthYes
SEOptimer––Paid––
Similarweb Search Intelligence––Paid$129/monthYes
Questions

SpyFu alternatives: FAQs

How many SpyFu alternatives are listed?

105 are listed on Search Marketing Club.

Are any of them free?

Yes. 32 have a free plan or a free tier.

Which have a free trial?

61 of the 105 offer a free trial.

How are tools ranked here?

Tools that share the most categories come first. Tools on the Software Pro plan are shown first, and paying never changes reviews or ratings.

Make search marketing software?

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