F Recommended by SMC
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SEO and GEO content platform for research, AI writing and AI visibility tracking
Pricing Paid
Starting price $39/month
Free trial Yes Features Content optimisation Content writing AI search visibility Keyword research
About Frase is an SEO and GEO (generative engine optimisation) platform for content teams. It is a remote first company and describes the product as a content operating system for AI search. It is used by marketers, agencies and content teams that research, write and optimise articles for Google and AI answers. Frase combines SEO research, content optimisation, GEO scoring and AI writing assistance. Every plan includes… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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G Recommended by SMC
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AI assistant from xAI with real-time X and web search for research and content
Pricing Freemium Features AI assistants Content writing Competitor research
About Grok is an AI assistant made by xAI, the AI company that became part of SpaceX in 2026. It is available at grok.com, in mobile apps and inside X, and is used by marketers for research, content drafting and following live conversations about brands, topics and competitors. Grok's distinguishing feature for search and social marketers is its access to real-time posts on X alongside web search, which helps with trend… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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J Recommended by SMC
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Cloud crawler and log analyser for technical SEO on large websites
Pricing Paid
Starting price €299/month
Free trial Yes
Headquarters Tallinn, Estonia Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About JetOctopus is a cloud based technical SEO crawler and log analyser made by Jet Octopus OÜ, based in Tallinn, Estonia. It is aimed at large websites where indexation problems affect revenue, including ecommerce and marketplace sites, agencies managing multiple domains and independent technical SEO consultants. The crawler handles large sites quickly and includes a JavaScript crawler that shows how bots render pages,… Read more
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L Recommended by SMC
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AI agent for teams that handles email, meetings, reports and tasks across apps
Pricing Paid
Starting price $29.99/month
Free trial Yes Features AI assistants Workflow automation Reporting
About Lindy is an AI agent platform made by Lindy, which positions its product as an AI employee for teams. It connects to a team's tools, learns how they work and carries out tasks, and is used by marketing, sales, operations and agency teams to take routine work off their plates. For marketing work, Lindy can run scheduled routines such as daily briefings and weekly reports, investigate changes like a spike in ad spend,… Read more
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L Recommended by SMC
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Website optimisation platform for technical SEO, AI search readiness and site health
Pricing Enterprise
Headquarters London, UK Features Crawling Site auditing Technical monitoring AI search visibility Page speed
About Lumar is a website optimisation platform for technical SEO, AI search visibility, site speed and web accessibility. It was founded in 2010 as Deepcrawl and renamed Lumar in 2022. It is built for enterprise SEO teams, digital teams and developers who look after large or complex websites. The platform is organised into several apps. Analyze crawls and audits websites at scale with built in reports and prioritisation.… Read more
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M Recommended by SMC
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Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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M Recommended by SMC
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Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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N Recommended by SMC
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Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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O Recommended by SMC
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Technical SEO platform combining crawl, log and Search Console data for large sites
Pricing Enterprise Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About Oncrawl is a cloud based technical SEO platform for large and complex websites. It was created in France and has been part of BrightEdge since 2022, while continuing to operate under its own brand. It is aimed at enterprise SEO teams, ecommerce sites and agencies that need unsampled data on how search engines and AI bots treat their sites. The Crawler runs technical audits, tracks site health over time and analyses… Read more
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O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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O Recommended by SMC
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PPC management software for optimising, automating and reporting on paid search accounts
Pricing Paid
Free trial Yes
Headquarters Mountain View, USA Features PPC management Bid management Reporting Workflow automation
About Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation. The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed… Read more
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PP Recommended by SMC
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Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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P Recommended by SMC
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AI search visibility platform that tracks and improves how brands appear in AI answers
Pricing Enterprise
Free trial Yes
Headquarters New York, USA Features AI search visibility Competitor research Analytics Content writing Ecommerce SEO
About Profound is an AI marketing platform from the New York company of the same name, built to help brands understand and improve how they appear in AI search. It is aimed at AEO, content, PR and brand teams, as well as agencies, and is used by larger organisations in sectors such as retail, travel and pharmaceuticals. The monitoring side covers Answer Engine Insights, which tracks brand mentions, citations and… Read more
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RM Recommended by SMC
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WordPress SEO plugin with schema, keyword tracking and AI content tools
Pricing Freemium
Starting price $5.59/month
Headquarters Gurugram, India Features Content optimisation Schema and structured data Rank tracking Content writing
About Rank Math is an SEO plugin for WordPress made by Rank Math, a company based in Gurugram, India, co-founded by Bhanu Ahluwalia, Nimit Kashyap and Suraj Vibhute. It is used by bloggers, small businesses, ecommerce sites and agencies that manage WordPress websites, and is available as a free plugin with paid PRO and higher plans. The plugin handles on page optimisation inside the WordPress editor and lets site owners… Read more
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R Recommended by SMC
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Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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SF Recommended by SMC
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Desktop website crawler for technical SEO audits on Windows, macOS and Linux
Pricing Freemium
Starting price £199/year
Headquarters Henley-on-Thames, UK Features Crawling Site auditing Page speed Technical monitoring
About Screaming Frog SEO Spider is a desktop website crawler made by Screaming Frog, a UK search marketing agency founded in 2010 and based in Henley-on-Thames. It is used by SEO specialists, agencies and in-house teams to audit websites of any size from their own computer. The crawler finds broken links, server errors, redirects, redirect chains and loops, and audits titles, meta descriptions, headings, canonicals,… Read more
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S Recommended by SMC
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AI search visibility platform with monitoring and an agent-ready version of brand websites
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Salt Lake City, USA Features AI search visibility Competitor research Analytics Technical monitoring
About Scrunch, formerly Scrunch AI, is an AI search visibility platform founded in 2023 by Chris Andrew and Robert MacCloy. It is used by brands, marketing teams and agencies, including enterprises that manage several brands and regions, to see how they appear in AI-generated answers and to improve that presence. Monitoring covers brand presence, prompts, topics and competitors across AI platforms such as ChatGPT,… Read more
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