A Recommended by SMC
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PPC audit, ad testing and optimisation software for Google Ads and Microsoft Ads
Pricing Paid
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Adalysis is PPC management software for Google Ads and Microsoft Advertising, made by Adalysis Ltd in London. It was founded in 2013 by PPC specialists Brad Geddes and Emmanuel Gad and started as ad testing software before growing into a wider optimisation suite for agencies and in-house paid search managers. The platform runs more than 100 automated audit checks, with custom alerts and automated actions when… Read more
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AS Recommended by SMC
No reviews yet
SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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AA Recommended by SMC
No reviews yet
Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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A Recommended by SMC
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SEO and marketing platform for backlinks, keywords, site audits and AI brand visibility
Pricing Freemium
Starting price £23/month
Headquarters Singapore Features Backlinks Keyword research Site auditing Rank tracking Competitor research AI search visibility
About Ahrefs is a marketing platform made by Ahrefs, a bootstrapped company headquartered in Singapore with a team spread across many countries. It is used by SEO specialists, content marketers and agencies to analyse search visibility for their own sites and for competitors. Site Explorer shows a domain's backlinks, referring domains, organic keywords and top pages, based on Ahrefs' own web crawler. Keywords Explorer… Read more
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A Recommended by SMC
No reviews yet
AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixes
Pricing Freemium
Starting price $295/month
Headquarters San Francisco, USA Features AI search visibility Competitor research Content optimisation Dashboards Reporting
About AthenaHQ is an answer engine optimisation (AEO) and generative engine optimisation (GEO) platform from a San Francisco company that went through Y Combinator. It is built for marketing teams, including SEO, PR, content and brand marketers, as well as agencies and enterprises. The platform tracks how a brand appears across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok,… Read more
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B Recommended by SMC
No reviews yet
Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibility
Pricing Enterprise
Headquarters San Mateo, USA Features AI search visibility Keyword research Content optimisation Site auditing Local SEO Ecommerce SEO
About BrightEdge is an enterprise SEO and answer engine optimisation platform made by BrightEdge, founded in 2007 by Jim Yu and Lemuel Park. It is aimed at midsize, enterprise and multi-market businesses that need to manage search performance and AI search visibility across many sites, markets and teams. Data Cube X provides keyword research built on billions of data points and years of historical data. AI Hyper Cube… Read more
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B Recommended by SMC
No reviews yet
Outreach CRM and media list building for digital PR and link building teams
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Austin, USA Features Digital PR and outreach Backlinks Reporting
About BuzzStream is an outreach platform for digital PR, link building and content promotion, made by BuzzStream, a company based in Austin, Texas. It is used by agencies and in-house teams that pitch journalists, bloggers and site owners and need to keep track of every conversation. The software researches prospects, finds contact details and pulls site metrics, then sends personalised outreach emails in bulk with less… Read more
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C Recommended by SMC
No reviews yet
Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Content optimisation Technical monitoring Keyword research Content writing Reporting
About Conductor is an enterprise platform for answer engine optimisation (AEO) and SEO, made by Conductor, a company founded in New York. It is built for enterprise SEO and AEO teams, content marketers, ecommerce and digital product teams, and web developers, with customers in retail, technology, healthcare, financial services and travel. Conductor Intelligence tracks brand visibility across ChatGPT, Gemini, Copilot,… Read more
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DS Recommended by SMC
No reviews yet
Free reporting and dashboard tool from Google, formerly known as Looker Studio
Pricing Freemium
Headquarters Mountain View, USA Features Dashboards Reporting
About Data Studio is a reporting and data visualisation tool made by Google. It was known as Looker Studio from 2022 until April 2026, when Google returned it to its original name. It is used by marketers, analysts and agencies to turn data from many sources into interactive dashboards and shareable reports. Reports are built in the browser with drag-and-drop charts, tables, filters and controls, and can be shared with… Read more
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D Recommended by SMC
No reviews yet
Tracks search rankings, competitors and brand visibility across AI platforms
Pricing Paid
Starting price $19/month
Free trial Yes Features Rank tracking AI search visibility Competitor research Content optimisation
About DotSuite is a search and AI visibility platform from Dot SEO Tools, built in India and serving customers in India, Asia Pacific and globally. It is aimed at startups, small businesses, agencies and larger teams that want to follow both their search rankings and their presence in AI answers. The platform tracks search rankings and competitor movement, and monitors prompts and brand mentions across ChatGPT, Gemini and… Read more
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D Recommended by SMC
No reviews yet
B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
No reviews yet
Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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GA Recommended by SMC
No reviews yet
Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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G Recommended by SMC
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AI agent builder for marketing teams, with SEO, content and AI visibility templates
Pricing Freemium
Starting price $37/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Content optimisation Keyword research Reporting
About Gumloop is an AI agent builder made by Gumloop, a Y Combinator company founded in 2023. Teams describe a task in plain language and Gumloop builds an agent that connects to their business apps, runs on triggers and produces outputs such as documents, dashboards and web apps. It is aimed at marketing, sales, support and operations teams that want to automate work without engineering help. Gumloop publishes ready-made… Read more
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H Recommended by SMC
No reviews yet
B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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L Recommended by SMC
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AI agent for teams that handles email, meetings, reports and tasks across apps
Pricing Paid
Starting price $29.99/month
Free trial Yes Features AI assistants Workflow automation Reporting
About Lindy is an AI agent platform made by Lindy, which positions its product as an AI employee for teams. It connects to a team's tools, learns how they work and carries out tasks, and is used by marketing, sales, operations and agency teams to take routine work off their plates. For marketing work, Lindy can run scheduled routines such as daily briefings and weekly reports, investigate changes like a spike in ad spend,… Read more
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M Recommended by SMC
No reviews yet
Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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M Recommended by SMC
No reviews yet
Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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M Recommended by SMC
No reviews yet
Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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MP Recommended by SMC
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SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Seattle, USA Features Keyword research Backlinks Rank tracking Site auditing AI search visibility Competitor research
About Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API. Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority.… Read more
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N Recommended by SMC
No reviews yet
Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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