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132 SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

132 software · based in San Francisco, USA, London, UK, New York, USA

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132 software · Page 2 of 6
  1. C

    Clearscope

    No reviews yet

    Content optimisation, AI search visibility, Keyword research · Paid · from $129/month · Free trial

    Content platform for researching, grading and tracking content in Google and AI search

  2. C

    ClickCease

    No reviews yet

    Click fraud protection, Analytics · Paid · from $99/month · Free trial

    Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaigns

  3. C

    ClickRank

    No reviews yet

    Content optimisation, Schema and structured data, AI search visibility · Paid · from $59/month

    Automated on-page SEO using Google Search Console data, from titles to schema

  4. C

    Collaborator.pro

    No reviews yet

    Backlinks, Digital PR and outreach · Paid

    Marketplace for buying guest posts, sponsored articles and links on vetted websites

  5. C

    Conductor

    No reviews yet

    AI search visibility, Content optimisation, Technical monitoring · Enterprise

    Enterprise AEO and SEO platform for AI visibility, content and website monitoring

  6. C

    Contentsquare

    No reviews yet

    Behaviour analytics, Analytics, Attribution · Freemium · from $39/month · Free trial

    Experience analytics with session replay, heatmaps, journeys and conversion analysis

  7. DS

    Data Studio

    No reviews yet

    Dashboards, Reporting · Freemium

    Free reporting and dashboard tool from Google, formerly known as Looker Studio

  8. D

    DataFeedWatch

    No reviews yet

    Product feeds, PPC management · Paid · from $64/month · Free trial

    Product feed management and optimisation for Google Shopping, marketplaces and ad channels

  9. D

    DataForSEO

    No reviews yet

    SERP data and APIs, Keyword research, Backlinks · Paid · from $50 (pay as you go) · Free trial

    Pay-as-you-go APIs for SERP, keyword, backlink and AI search data

  10. D

    DotSuite

    No reviews yet

    Rank tracking, AI search visibility, Competitor research · Paid · from $19/month · Free trial

    Tracks search rankings, competitors and brand visibility across AI platforms

  11. D

    Dreamdata

    No reviews yet

    Attribution, Analytics, Reporting · Freemium · Free trial

    B2B revenue attribution and web analytics that connect marketing activity to pipeline

  12. E

    Evertune

    No reviews yet

    AI search visibility, Competitor research, Content optimisation · Paid · from $60/month

    AI brand discovery platform measuring visibility in AI models and running ChatGPT ads

  13. FA

    Fathom Analytics

    No reviews yet

    Analytics, Reporting · Paid · from $15/month · Free trial

    Cookie-free website analytics for traffic sources, UTM campaigns and events

  14. F

    Feedonomics

    No reviews yet

    Product feeds, PPC management · Enterprise

    Managed product feed service for ad channels, marketplaces and AI shopping surfaces

  15. F

    Frase

    No reviews yet

    Content optimisation, Content writing, AI search visibility · Paid · from $39/month · Free trial

    SEO and GEO content platform for research, AI writing and AI visibility tracking

  16. F

    Funnel

    No reviews yet

    Reporting, Dashboards, Analytics · Paid · from $300/month · Free trial

    Marketing intelligence platform for collecting, preparing and measuring marketing data

  17. G

    Gemini

    No reviews yet

    AI assistants, Content writing, Keyword research · Freemium · from £4.49/month · Free trial

    AI assistant from Google for research, content and analysis across Google apps

  18. G

    Goodie

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $295/month · Free trial

    AEO platform for AI search visibility, content and revenue attribution

  19. GA

    Google Analytics

    No reviews yet

    Analytics, Attribution, Reporting · Freemium

    Free web and app analytics from Google for traffic, conversions and campaign performance

  20. GS

    Google Search Console

    No reviews yet

    Analytics, Technical monitoring, Page speed · Free

    Free Google tool that reports search performance, indexing and site issues for a website

  21. GT

    Google Tag Manager

    No reviews yet

    Tag management, Analytics · Free

    Free tag management for adding and updating tracking tags without editing site code

  22. G

    Grok

    No reviews yet

    AI assistants, Content writing, Competitor research · Freemium

    AI assistant from xAI with real-time X and web search for research and content

  23. G

    Gumloop

    No reviews yet

    Workflow automation, Content optimisation, Keyword research · Freemium · from $37/month · Free trial

    AI agent builder for marketing teams, with SEO, content and AI visibility templates

  24. H

    HockeyStack

    No reviews yet

    Attribution, Analytics, Dashboards · Enterprise

    B2B revenue data platform for multi-touch attribution and pipeline reporting

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.