Software listings
132 SEO and search marketing software reviews.
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
132 software · based in San Francisco, USA, London, UK, New York, USA
132 software · Page 3 of 6
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Call tracking and conversation analytics that link phone calls to marketing campaignsPaid · from £349/monthInfinity
No reviews yet
Call trackingAttributionAnalytics
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Local SEO and AI visibility audits that agencies use to win and report on clientsEnterpriseInsites
No reviews yet
Site auditingLocal SEOAI search visibilityCompetitor researchReporting
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Cloud crawler and log analyser for technical SEO on large websitesPaid · from €299/month · Free trialJetOctopus
No reviews yet
CrawlingLog analysisSite auditingAI search visibilityTechnical monitoring
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Browser extension showing keyword volume, CPC and competition data on search pagesFreemium · from $7/monthKeywords Everywhere
No reviews yet
Keyword researchCompetitor researchBacklinks
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AI agent for teams that handles email, meetings, reports and tasks across appsPaid · from $29.99/month · Free trialLindy
No reviews yet
AI assistantsWorkflow automationReporting
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AI search analytics for keyword rankings, citations and share of voice in AI answersPaid · from $79/month · Free trialLLMrefs
No reviews yet
AI search visibilityRank trackingKeyword researchCompetitor researchReporting
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Geo-grid local rank tracking and AI visibility scans for Google Maps and AI searchPaid · from $24.99/month · Free trialLocal Falcon
No reviews yet
Local SEORank trackingAI search visibilityReporting
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Website optimisation platform for technical SEO, AI search readiness and site healthEnterpriseLumar
No reviews yet
CrawlingSite auditingTechnical monitoringAI search visibilityPage speed
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Detects and blocks invalid clicks across paid search, social and display campaignsEnterpriseLunio
No reviews yet
Click fraud protectionAnalytics
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Backlink index and link intelligence with Trust Flow and Citation Flow metricsPaid · from £39.99/monthMajestic
No reviews yet
BacklinksCompetitor researchSERP data and APIs
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Visual automation platform for connecting SEO, ads and reporting tools with AI stepsFreemium · from $9/monthMake
No reviews yet
Workflow automationReportingDashboards
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinksFreemiumMangools
No reviews yet
Keyword researchRank trackingBacklinksCompetitor researchAI search visibility
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AI content planning tool for content inventories, briefs, topic clusters and optimisationFreemium · Free trialMarketMuse
No reviews yet
Content optimisationKeyword researchCompetitor researchContent writing
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Open-source, privacy-focused web analytics in the cloud or self-hostedFreemium · from €29/month · Free trialMatomo
No reviews yet
AnalyticsBehaviour analyticsTag managementReporting
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Call tracking and marketing attribution for online and offline campaignsPaid · from £179/monthMediahawk
No reviews yet
Call trackingAttributionAnalytics
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Free heatmaps, session recordings and AI summaries from MicrosoftFreeMicrosoft Clarity
No reviews yet
Behaviour analyticsAnalyticsAI search visibility
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 appsFreemium · from $9.99/month · Free trialMicrosoft Copilot
No reviews yet
AI assistantsContent writingAnalytics
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Mistral AI's work assistant for web research, deep research reports and agentsFreemium · from $14.99/monthMistral Vibe
No reviews yet
AI assistantsContent writingWorkflow automation
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SEO toolset for keyword research, link analysis, site crawls and AI visibility trackingPaid · from $49/month · Free trialMoz Pro
No reviews yet
Keyword researchBacklinksRank trackingSite auditingAI search visibility
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Workflow automation tool with AI agents, code steps and self-hosting for data teamsFreemium · from €20/month · Free trialn8n
No reviews yet
Workflow automationReportingSERP data and APIs
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Rank tracking and AI visibility monitoring with white-label SEO reportsPaid · from €79/month · Free trialNightwatch
No reviews yet
Rank trackingAI search visibilitySite auditingReporting
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Multi-touch attribution and media mix modelling for ecommerce and DTC brandsPaid · from $1,500/monthNorthbeam
No reviews yet
AttributionAnalyticsDashboards
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Technical SEO platform combining crawl, log and Search Console data for large sitesEnterpriseOncrawl
No reviews yet
CrawlingLog analysisSite auditingAI search visibilityTechnical monitoring
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Google Ads optimisation software with recommended improvements, alerts and reportsPaid · from $129/month · Free trialOpteo
No reviews yet
PPC managementBid managementReporting
Questions
Software: FAQs
How do I choose the best SEO tools for my team?
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Are free SEO tools good enough for professional work?
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.