Software listings
Clay alternatives.
Tools that do what Clay does, compared by pricing, free trial and member rating.
52 tools · 15 with a free plan · 32 with a free trial
52 tools · Page 2 of 3
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PPC management software for optimising, automating and reporting on paid search accountsPaid · Free trialOptmyzr
No reviews yet
PPC managementBid managementReportingWorkflow automation
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AI search monitoring and GEO tool for tracking brand mentions and citations in AI answersPaid · from $29/month · Free trialOtterly.AI
No reviews yet
AI search visibilityCompetitor researchSite auditingContent optimisationReporting
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AI search analytics for tracking brand visibility, rankings and sources in AI answersPaid · from $95/month · Free trialPeec AI
No reviews yet
AI search visibilityCompetitor researchReportingAnalytics
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AI answer engine with cited web search, used for research and AI visibility checksFreemium · from $20/monthPerplexity
No reviews yet
AI assistantsContent writingCompetitor researchKeyword research
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Outreach platform for link building, digital PR and earning citations in AI search answersPaid · from $210/month · Free trialPitchbox
No reviews yet
Digital PR and outreachBacklinksAI search visibilityReporting
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AI search visibility platform that tracks and improves how brands appear in AI answersEnterprise · Free trialProfound
No reviews yet
AI search visibilityCompetitor researchAnalyticsContent writingEcommerce SEO
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AI search visibility and content optimisation platform for SEO agenciesPaid · from $97/month · Free trialRankability
No reviews yet
AI search visibilityContent optimisationContent writingSite auditingKeyword research
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AI visibility tracker for brand mentions, citations and sentiment across AI search enginesPaid · from $99/month · Free trialRankscale
No reviews yet
AI search visibilityCompetitor researchSite auditingDashboards
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Platform for building AI agent teams that automate marketing, sales and ops workEnterpriseRelevance AI
No reviews yet
Workflow automationAI assistants
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Outreach software and managed link placements for link building and digital PRPaid · from $198/month · Free trialRespona
No reviews yet
Digital PR and outreachBacklinksReporting
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Google Business Profile management, local rank tracking and AI search monitoringPaid · Free trialRightChoice.ai
No reviews yet
Local SEORank trackingAI search visibilityCompetitor research
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AI search visibility platform with monitoring and an agent-ready version of brand websitesPaid · from $300/month · Free trialScrunch
No reviews yet
AI search visibilityCompetitor researchAnalyticsTechnical monitoring
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Tracks and improves brand visibility and citations across AI search enginesPaid · from $125/month · Free trialSearchable
No reviews yet
AI search visibilityAnalyticsContent optimisationSite auditingCompetitor research
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Generative visibility platform for measuring and improving presence in AI and GoogleEnterpriseSemji
No reviews yet
AI search visibilityContent optimisationContent writingRank trackingCompetitor research
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Search and AI visibility platform for keyword research, audits, rankings and backlinksFreemium · from £113/month · Free trialSemrush
No reviews yet
Keyword researchSite auditingRank trackingBacklinksCompetitor research
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All-in-one SEO software for site audits, rank tracking and backlink monitoringFreemium · from €59.90/month · Free trialSeobility
No reviews yet
Site auditingRank trackingBacklinksKeyword researchCompetitor research
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SEO and AI search toolkit for keyword research, rank tracking and AI brand visibilityPaid · from $129/month · Free trialSimilarweb Search Intelligence
No reviews yet
Keyword researchRank trackingAI search visibilityCompetitor researchSite auditing
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SEO audit tool that turns site issues into a prioritised to-do listPaid · from $49/month · Free trialSiteGuru
No reviews yet
Site auditingReportingKeyword researchBacklinksEcommerce SEO
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Website quality platform covering accessibility, SEO, AI search and analyticsEnterpriseSiteimprove
No reviews yet
Site auditingAI search visibilityRank trackingContent optimisationAnalytics
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Links AI search visibility tracking to SEO content work and page optimisationPaid · from $499/month · Free trialSlate
No reviews yet
AI search visibilityContent optimisationRank trackingCompetitor researchContent writing
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Competitor research tool showing rival keywords, Google Ads history and backlinksPaid · from $39/monthSpyFu
No reviews yet
Competitor researchKeyword researchPPC managementRank trackingBacklinks
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Enterprise SERP tracking and analytics for large keyword sets, from MozEnterpriseSTAT
No reviews yet
Rank trackingSERP data and APIsCompetitor researchReporting
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Keyword research, site audit and AI search visibility tool for small businessesFreemium · from $29/month · Free trialUbersuggest
No reviews yet
Keyword researchSite auditingRank trackingBacklinksCompetitor research
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SEO tool suite with white-label reporting and client portals for agenciesPaid · from $32/month · Free trialWebCEO
No reviews yet
Rank trackingKeyword researchSite auditingBacklinksReporting
How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.
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