FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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GS Recommended by SMC
No reviews yet
Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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GT Recommended by SMC
No reviews yet
Free tag management for adding and updating tracking tags without editing site code
Pricing Free
Headquarters Mountain View, USA Features Tag management Analytics
About Google Tag Manager is a free tag management system from Google, launched in 2012. It is used by marketers, analysts and developers to deploy and manage tracking tags on websites and apps without editing code for every change. Tags for Google Ads conversion tracking, remarketing, GA4 and third-party platforms are set up in containers using built-in templates and a Community Template Gallery. Triggers and variables… Read more
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L Recommended by SMC
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Detects and blocks invalid clicks across paid search, social and display campaigns
Pricing Enterprise
Headquarters Manchester, UK Features Click fraud protection Analytics
About Lunio is ad traffic verification software that detects and blocks invalid clicks on paid media. It was previously known as PPC Protect and is aimed at in-house paid media teams and agencies managing significant ad spend. A machine learning engine scores each click as legitimate, suspicious or invalid using click, context and conversion data. Analytics break down invalid traffic by campaign, keyword, placement and… Read more
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MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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PA Recommended by SMC
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AI search analytics for tracking brand visibility, rankings and sources in AI answers
Pricing Paid
Starting price $95/month
Free trial Yes
Headquarters Berlin, Germany Features AI search visibility Competitor research Reporting Analytics
About Peec AI is an AI search analytics platform from Peec AI, a Berlin company founded in 2025. It shows marketing teams, brands and agencies how AI platforms discover, describe and recommend their brand compared with competitors. Users set up and organise the prompts they want to monitor, with AI-suggested prompts and search volume data to help choose them. The platform then tracks visibility, position and sentiment… Read more
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PP Recommended by SMC
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Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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P Recommended by SMC
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AI search visibility platform that tracks and improves how brands appear in AI answers
Pricing Enterprise
Free trial Yes
Headquarters New York, USA Features AI search visibility Competitor research Analytics Content writing Ecommerce SEO
About Profound is an AI marketing platform from the New York company of the same name, built to help brands understand and improve how they appear in AI search. It is aimed at AEO, content, PR and brand teams, as well as agencies, and is used by larger organisations in sectors such as retail, travel and pharmaceuticals. The monitoring side covers Answer Engine Insights, which tracks brand mentions, citations and… Read more
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SA Recommended by SMC
No reviews yet
Enterprise schema markup and content knowledge graph platform for search and AI
Pricing Enterprise
Headquarters Guelph, Canada Features Schema and structured data AI search visibility Analytics
About Schema App is a schema markup and entity management platform made by Hunch Manifest Inc, which trades as Schema App. The product launched in 2016 and is led by co-founders Martha van Berkel and Mark van Berkel. It is aimed at enterprise marketing and SEO teams that need structured data across large websites without heavy reliance on developers. The platform organises a company's content, products and expertise into… Read more
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S Recommended by SMC
No reviews yet
AI search visibility platform with monitoring and an agent-ready version of brand websites
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Salt Lake City, USA Features AI search visibility Competitor research Analytics Technical monitoring
About Scrunch, formerly Scrunch AI, is an AI search visibility platform founded in 2023 by Chris Andrew and Robert MacCloy. It is used by brands, marketing teams and agencies, including enterprises that manage several brands and regions, to see how they appear in AI-generated answers and to improve that presence. Monitoring covers brand presence, prompts, topics and competitors across AI platforms such as ChatGPT,… Read more
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S Recommended by SMC
No reviews yet
Tracks and improves brand visibility and citations across AI search engines
Pricing Paid
Starting price $125/month
Free trial Yes
Headquarters London, UK Features AI search visibility Analytics Content optimisation Site auditing Competitor research
About Searchable is an AI search optimisation platform made by Searchable Limited, a London company founded by SEO and AI search specialists with agency backgrounds. It is aimed at in-house brand teams and larger brands that want to see how they appear in AI answers and act on what they find. The platform tracks brand visibility and citations across ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot.… Read more
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S Recommended by SMC
No reviews yet
Tests whether SEO changes worked using Search Console and Analytics data
Pricing Paid
Starting price $50/month
Free trial Yes Features Analytics Reporting Technical monitoring Content optimisation
About SEOTesting is a tool for checking whether SEO changes have worked, made by SanityCheck.io Limited, a company registered in England and Wales. It is used by in-house SEOs and digital agencies who want evidence of the effect of their changes using their own data. Users can run before and after tests on single pages or groups of pages, split tests against control pages, switch tests for redirects and LLM tests. Results… Read more
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S Recommended by SMC
No reviews yet
Site audits, rank tracking and AI visibility monitoring for agencies managing many sites
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters Gibraltar Features Site auditing Rank tracking AI search visibility Technical monitoring Analytics Reporting
About Sitechecker is an SEO platform operated by Cyber Circus Limited and launched in 2016. It is designed for agencies and consultants who look after many client websites and want technical health, rankings and search data for all of them in one dashboard. The site audit crawls each website for technical issues and monitors changes to titles, content and overall site health, with alerts for ranking drops, critical errors… Read more
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S Recommended by SMC
No reviews yet
Website quality platform covering accessibility, SEO, AI search and analytics
Pricing Enterprise
Headquarters Copenhagen, Denmark Features Site auditing AI search visibility Rank tracking Content optimisation Analytics Competitor research
About Siteimprove is a content intelligence platform from Siteimprove, a company founded in Denmark in 2003 by Morten Ebbesen and headquartered in Copenhagen. It brings accessibility, search, content strategy and analytics together for organisations that run large websites, such as public sector bodies, universities and enterprise brands. Its SEO and answer engine optimisation tools find technical SEO problems and content… Read more
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S Recommended by SMC
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Omnichannel ad platform for paid search, retail media and paid social with AI agents
Pricing Enterprise Features PPC management Bid management Reporting Analytics
About Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels. For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and… Read more
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S Recommended by SMC
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Server-side tagging hosting for Google Tag Manager and Conversions API gateways
Pricing Freemium
Starting price $17/month Features Tag management Analytics
About Stape is a server-side tagging platform that hosts server Google Tag Manager containers and provides gateways for ad platform conversion APIs. Founded in 2021 and self-funded, it is used by advertisers, analysts and agencies that want more complete conversion data. With server-side tracking, events are sent from the browser to a server container on the advertiser's own subdomain and then forwarded to platforms such… Read more
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S Recommended by SMC
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Marketing data connectors that move ads, analytics and SEO data into reports and AI tools
Pricing Paid
Starting price €39/month
Free trial Yes
Headquarters Helsinki, Finland Features Reporting Analytics Dashboards
About Supermetrics is a marketing data platform made by Supermetrics, founded in 2013 and based in Helsinki. It is used by agencies and in-house marketing teams to pull data from advertising, analytics and other marketing platforms into the tools where they report on and analyse performance. Supermetrics connects sources such as Google Analytics, Google Search Console, Google Ads and social ad platforms to destinations… Read more
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TS Recommended by SMC
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Customer data platform that routes event data to ad, analytics and warehouse tools
Pricing Freemium
Starting price $120/month
Free trial Yes
Headquarters San Francisco, USA Features Tag management Analytics
About Twilio Segment is a customer data platform that collects first-party event data from websites, apps and servers and sends it to analytics tools, ad platforms and data warehouses. Segment was founded in 2011 and became part of Twilio in 2020. Connections, the core data pipeline, uses a single tracking implementation to route events to more than 550 destinations, which saves teams from installing separate tags for… Read more
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U Recommended by SMC
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Multi-location platform for listings, reviews, local pages and AI search visibility
Pricing Enterprise
Headquarters Berlin, Germany Features Local SEO AI search visibility Analytics Reporting
About Uberall is a location marketing platform for multi-location brands such as retailers, restaurants, hotels, banks and franchises. It was founded in Berlin in 2013 and helps brands manage how each of their locations appears across search, maps, review sites, social media and AI search. Listings management publishes and syncs location data to more than 150 directories and platforms, including Google and Apple, with… Read more
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Y Recommended by SMC
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Listings, local search and AI search visibility platform for multi-location brands
Pricing Enterprise
Headquarters New York, USA Features Local SEO AI search visibility Schema and structured data Competitor research Analytics
About Yext is a marketing platform from Yext, a New York company founded in 2006. It is built for large and multi-location brands that need accurate business information across search engines, maps, directories, review sites and AI models. Its Knowledge Graph holds verified brand and location data and acts as the reference for everything the platform publishes. For local SEO, Yext Listings sends that data directly to more… Read more
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