A Recommended by SMC
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AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixes
Pricing Freemium
Starting price $295/month
Headquarters San Francisco, USA Features AI search visibility Competitor research Content optimisation Dashboards Reporting
About AthenaHQ is an answer engine optimisation (AEO) and generative engine optimisation (GEO) platform from a San Francisco company that went through Y Combinator. It is built for marketing teams, including SEO, PR, content and brand marketers, as well as agencies and enterprises. The platform tracks how a brand appears across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok,… Read more
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B Recommended by SMC
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Enterprise platform for crawling, log analysis and optimising sites for search and AI
Pricing Enterprise Features Crawling Log analysis AI search visibility Ecommerce SEO Technical monitoring Site auditing
About Botify is an enterprise search optimisation platform founded in 2012 by Adrien Menard, Thomas Grange and a third co-founder. It is used by large ecommerce, publishing and enterprise websites that want their content crawled, indexed and recommended by search engines and AI tools. The company has offices in New York, London, Paris, Singapore, Sydney and Tokyo. The platform is grouped into three areas. AI Readiness… Read more
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B Recommended by SMC
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Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibility
Pricing Enterprise
Headquarters San Mateo, USA Features AI search visibility Keyword research Content optimisation Site auditing Local SEO Ecommerce SEO
About BrightEdge is an enterprise SEO and answer engine optimisation platform made by BrightEdge, founded in 2007 by Jim Yu and Lemuel Park. It is aimed at midsize, enterprise and multi-market businesses that need to manage search performance and AI search visibility across many sites, markets and teams. Data Cube X provides keyword research built on billions of data points and years of historical data. AI Hyper Cube… Read more
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B Recommended by SMC
No reviews yet
Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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C Recommended by SMC
No reviews yet
Call, text and form tracking with AI call analysis for small and mid-sized businesses
Pricing Paid
Starting price $50/month
Free trial Yes
Headquarters Atlanta, USA Features Call tracking Attribution Analytics
About CallRail is a marketing analytics platform built around call tracking, aimed at small and medium-sized businesses and the agencies that serve them. The company was founded in Atlanta in 2011. CallRail assigns tracking numbers to campaigns, keywords and pages so that inbound calls, texts and form submissions can be attributed to the ads and channels that produced them. This lets paid search teams see which Google Ads… Read more
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C Recommended by SMC
No reviews yet
AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
No reviews yet
AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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C Recommended by SMC
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Content platform for researching, grading and tracking content in Google and AI search
Pricing Paid
Starting price $129/month
Free trial Yes Features Content optimisation AI search visibility Keyword research Content writing
About Clearscope is a content platform for SEO and AI search visibility, made by Mushi Labs. It is used by content marketers, editors and SEO teams who plan, write and refresh content and want to see how it performs in Google and in AI answers. The platform has four connected products. Discover finds the questions buyers ask Google and AI tools, with search volume, intent and the brands each engine already mentions. Track… Read more
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C Recommended by SMC
No reviews yet
Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaigns
Pricing Paid
Starting price $99/month
Free trial Yes Features Click fraud protection Analytics
About ClickCease is click fraud protection software for advertisers running pay per click campaigns. Launched in 2014, it was acquired by CHEQ in 2020 and is now CHEQ's product for small and mid-sized advertisers and agencies. ClickCease monitors paid traffic on Google Ads, Microsoft Ads and Meta and blocks fraudulent IP addresses in real time, so budgets are not spent on bots, competitors or click farms. Advertisers can… Read more
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C Recommended by SMC
No reviews yet
Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Content optimisation Technical monitoring Keyword research Content writing Reporting
About Conductor is an enterprise platform for answer engine optimisation (AEO) and SEO, made by Conductor, a company founded in New York. It is built for enterprise SEO and AEO teams, content marketers, ecommerce and digital product teams, and web developers, with customers in retail, technology, healthcare, financial services and travel. Conductor Intelligence tracks brand visibility across ChatGPT, Gemini, Copilot,… Read more
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C Recommended by SMC
No reviews yet
Experience analytics with session replay, heatmaps, journeys and conversion analysis
Pricing Freemium
Starting price $39/month
Free trial Yes
Headquarters Paris, France Features Behaviour analytics Analytics Attribution
About Contentsquare is an experience analytics platform founded in Paris in 2012 by Jonathan Cherki. It is used by ecommerce, marketing, product and UX teams to understand how people, and increasingly AI agents, move through websites and apps and where those journeys break down. Hotjar, which Contentsquare acquired in 2021, has now merged into the Contentsquare platform. Core features include session replay, heatmaps and… Read more
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D Recommended by SMC
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
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Tracks search rankings, competitors and brand visibility across AI platforms
Pricing Paid
Starting price $19/month
Free trial Yes Features Rank tracking AI search visibility Competitor research Content optimisation
About DotSuite is a search and AI visibility platform from Dot SEO Tools, built in India and serving customers in India, Asia Pacific and globally. It is aimed at startups, small businesses, agencies and larger teams that want to follow both their search rankings and their presence in AI answers. The platform tracks search rankings and competitor movement, and monitors prompts and brand mentions across ChatGPT, Gemini and… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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E Recommended by SMC
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AI brand discovery platform measuring visibility in AI models and running ChatGPT ads
Pricing Paid
Starting price $60/month
Headquarters New York, USA Features AI search visibility Competitor research Content optimisation Site auditing PPC management
About Evertune is an AI marketing platform for brand discovery in AI search, made by Evertune AI, a New York company founded in 2024 by former executives of The Trade Desk. It is used by advertisers and agencies that want to measure and improve how AI models present their brand. The platform is organised into four stages. Explore uses a Prompt Agent to find the questions consumers ask AI in a category and group them into… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
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SEO and GEO content platform for research, AI writing and AI visibility tracking
Pricing Paid
Starting price $39/month
Free trial Yes Features Content optimisation Content writing AI search visibility Keyword research
About Frase is an SEO and GEO (generative engine optimisation) platform for content teams. It is a remote first company and describes the product as a content operating system for AI search. It is used by marketers, agencies and content teams that research, write and optimise articles for Google and AI answers. Frase combines SEO research, content optimisation, GEO scoring and AI writing assistance. Every plan includes… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GT Recommended by SMC
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Free tag management for adding and updating tracking tags without editing site code
Pricing Free
Headquarters Mountain View, USA Features Tag management Analytics
About Google Tag Manager is a free tag management system from Google, launched in 2012. It is used by marketers, analysts and developers to deploy and manage tracking tags on websites and apps without editing code for every change. Tags for Google Ads conversion tracking, remarketing, GA4 and third-party platforms are set up in containers using built-in templates and a Community Template Gallery. Triggers and variables… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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I Recommended by SMC
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Call tracking and conversation analytics that link phone calls to marketing campaigns
Pricing Paid
Starting price £349/month Features Call tracking Attribution Analytics
About Infinity is a UK call tracking and call intelligence platform for marketers. Founded in 2011, after its call tracking product launched in 2010 at the agency Jellyfish, it works with large brands across retail, finance, telecoms and utilities. Infinity attributes inbound calls to the campaigns, channels, keywords and web pages that generated them, so paid search teams can include phone conversions in their reporting… Read more
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I Recommended by SMC
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Local SEO and AI visibility audits that agencies use to win and report on clients
Pricing Enterprise
Headquarters Derby, UK Features Site auditing Local SEO AI search visibility Competitor research Reporting
About Insites is an audit platform from Insites Technologies Ltd, based in Derby, UK. It is built for marketing agencies, sales teams and partners such as directories, web hosts and telecoms providers that sell digital services to small and local businesses, and need clear evidence of where a prospect's online presence falls short. An audit runs in about 60 seconds and covers SEO, local SEO, AI search visibility,… Read more
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