L Recommended by SMC
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Website optimisation platform for technical SEO, AI search readiness and site health
Pricing Enterprise
Headquarters London, UK Features Crawling Site auditing Technical monitoring AI search visibility Page speed
About Lumar is a website optimisation platform for technical SEO, AI search visibility, site speed and web accessibility. It was founded in 2010 as Deepcrawl and renamed Lumar in 2022. It is built for enterprise SEO teams, digital teams and developers who look after large or complex websites. The platform is organised into several apps. Analyze crawls and audits websites at scale with built in reports and prioritisation.… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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MC Recommended by SMC
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Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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MP Recommended by SMC
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SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Seattle, USA Features Keyword research Backlinks Rank tracking Site auditing AI search visibility Competitor research
About Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API. Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority.… Read more
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O Recommended by SMC
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Technical SEO platform combining crawl, log and Search Console data for large sites
Pricing Enterprise Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About Oncrawl is a cloud based technical SEO platform for large and complex websites. It was created in France and has been part of BrightEdge since 2022, while continuing to operate under its own brand. It is aimed at enterprise SEO teams, ecommerce sites and agencies that need unsampled data on how search engines and AI bots treat their sites. The Crawler runs technical audits, tracks site health over time and analyses… Read more
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O Recommended by SMC
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AI search monitoring and GEO tool for tracking brand mentions and citations in AI answers
Pricing Paid
Starting price $29/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Content optimisation Reporting
About Otterly.AI is an AI search monitoring and optimisation tool made by OtterlyAI GmbH, an Austrian company founded in 2024 by Thomas Peham, Josef Trauner and Klaus-M. Schremser. It is used by marketing teams, agencies, SEO and content teams and smaller businesses that want their brand mentioned and their site cited in AI-generated answers. The tool monitors brand mentions and website citations across ChatGPT,… Read more
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R Recommended by SMC
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AI visibility tracker for brand mentions, citations and sentiment across AI search engines
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Dashboards
About Rankscale is an AI visibility platform made by Rankscale GmbH, an Austrian company. It tracks how brands appear in AI search engines to support answer engine optimisation (AEO) and generative engine optimisation (GEO), and is aimed at agencies, enterprise teams and SEO teams that manage several brands. The platform covers more than 17 AI engines, including Google AI Overviews and AI Mode, ChatGPT, Perplexity,… Read more
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R Recommended by SMC
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Google Business Profile management, local rank tracking and AI search monitoring
Pricing Paid
Free trial Yes
Headquarters Gurugram, India Features Local SEO Rank tracking AI search visibility Competitor research
About RightChoice.ai is a local and AI search visibility platform from Genshi Solutions Private Limited, based in Gurugram, India. It is aimed at small businesses, multi-location brands and agencies that manage Google Business Profiles and want to be found in both local search and AI answers. The platform lets users create, verify, manage and protect Google Business listings and view their performance data in one place.… Read more
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SA Recommended by SMC
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Enterprise schema markup and content knowledge graph platform for search and AI
Pricing Enterprise
Headquarters Guelph, Canada Features Schema and structured data AI search visibility Analytics
About Schema App is a schema markup and entity management platform made by Hunch Manifest Inc, which trades as Schema App. The product launched in 2016 and is led by co-founders Martha van Berkel and Mark van Berkel. It is aimed at enterprise marketing and SEO teams that need structured data across large websites without heavy reliance on developers. The platform organises a company's content, products and expertise into… Read more
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S Recommended by SMC
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Generative visibility platform for measuring and improving presence in AI and Google
Pricing Enterprise
Headquarters Lyon, France Features AI search visibility Content optimisation Content writing Rank tracking Competitor research
About Semji is a generative visibility platform made by Semji SAS, a company founded in 2012 and based in Lyon, France. It is used by SEO managers, content managers and marketing leaders, including international teams, in sectors such as retail, health, finance, insurance, B2B and media. Its Intelligence Hub tracks mention rate, citation rate and average mention position across ChatGPT, Google AI Overviews, Perplexity,… Read more
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S Recommended by SMC
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Search and AI visibility platform for keyword research, audits, rankings and backlinks
Pricing Freemium
Starting price £113/month
Free trial Yes
Headquarters Boston, USA Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Semrush is an online visibility platform made by Semrush, which has been part of Adobe since April 2026. It is used by in-house marketers, SEO specialists and agencies to research search demand, monitor competitors and track how brands appear in both traditional search results and AI-generated answers. For SEO, Semrush covers keyword research, competitor and domain analysis, site audits, position tracking, backlink… Read more
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S Recommended by SMC
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All-in-one SEO software for site audits, rank tracking and backlink monitoring
Pricing Freemium
Starting price €59.90/month
Free trial Yes
Headquarters Nuremberg, Germany Features Site auditing Rank tracking Backlinks Keyword research Competitor research Technical monitoring
About Seobility is all-in-one SEO software from Seobility GmbH, based in Nuremberg, Germany. It is aimed at small and medium businesses, freelancers, agencies and local businesses, and is designed to be usable by both beginners and experienced SEO professionals. The website audit crawls a site to find technical problems such as broken links, duplicate content and slow pages, with recommendations for both search and AI… Read more
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S Recommended by SMC
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SEO and GEO suite combining Search Console, GA4, crawling and AI visibility
Pricing Paid
Starting price €33/month
Free trial Yes
Headquarters Andorra Features AI search visibility Crawling Rank tracking Reporting Dashboards Technical monitoring
About SEOcrawl is an SEO and generative engine optimisation suite from SEOcrawl SL, based in Andorra. It combines Google Search Console, Google Analytics 4, technical crawling and AI visibility tracking in one product, and is used by freelancers, agencies, in-house teams and enterprises. Prompt Tracking and the AI Tracker follow how ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention a brand. The SEO… Read more
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S Recommended by SMC
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Tests whether SEO changes worked using Search Console and Analytics data
Pricing Paid
Starting price $50/month
Free trial Yes Features Analytics Reporting Technical monitoring Content optimisation
About SEOTesting is a tool for checking whether SEO changes have worked, made by SanityCheck.io Limited, a company registered in England and Wales. It is used by in-house SEOs and digital agencies who want evidence of the effect of their changes using their own data. Users can run before and after tests on single pages or groups of pages, split tests against control pages, switch tests for redirects and LLM tests. Results… Read more
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SS Recommended by SMC
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SEO and AI search toolkit for keyword research, rank tracking and AI brand visibility
Pricing Paid
Starting price $129/month
Free trial Yes Features Keyword research Rank tracking AI search visibility Competitor research Site auditing Backlinks
About Similarweb Search Intelligence is the SEO and AI search product from Similarweb, the publicly listed digital data company. It is aimed at SEO managers, marketers, researchers and analysts who want search data alongside Similarweb's traffic and competitor estimates. The SEO tools include keyword research with metrics such as zero-click rate, a daily rank tracker that also reports visibility in Google AI Overviews,… Read more
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S Recommended by SMC
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Links AI search visibility tracking to SEO content work and page optimisation
Pricing Paid
Starting price $499/month
Free trial Yes Features AI search visibility Content optimisation Rank tracking Competitor research Content writing
About Slate is an AI search and SEO platform from Slate HQ, built for marketing teams that want visibility data and content execution in one place. It finds growth opportunities across SEO, AI search, content and wider web presence, then carries out much of the work itself. Its AI Visibility Tracker runs buying-intent prompts across the main AI engines to measure share of voice, mentions and citations, traces AI answers… Read more
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U Recommended by SMC
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Multi-location platform for listings, reviews, local pages and AI search visibility
Pricing Enterprise
Headquarters Berlin, Germany Features Local SEO AI search visibility Analytics Reporting
About Uberall is a location marketing platform for multi-location brands such as retailers, restaurants, hotels, banks and franchises. It was founded in Berlin in 2013 and helps brands manage how each of their locations appears across search, maps, review sites, social media and AI search. Listings management publishes and syncs location data to more than 150 directories and platforms, including Google and Apple, with… Read more
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U Recommended by SMC
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Keyword research, site audit and AI search visibility tool for small businesses
Pricing Freemium
Starting price $29/month
Free trial Yes Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Ubersuggest is an SEO tool from Neil Patel Digital, the marketing company led by Neil Patel. It is aimed at small businesses, bloggers, freelancers and agencies that want keyword, competitor and audit data at a lower price than larger SEO suites. Ubersuggest offers keyword research with search volume, difficulty and AI keyword suggestions, domain overviews for competitor analysis, backlink data, site audits and rank… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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AA Recommended by SMC
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Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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B Recommended by SMC
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Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibility
Pricing Enterprise
Headquarters San Mateo, USA Features AI search visibility Keyword research Content optimisation Site auditing Local SEO Ecommerce SEO
About BrightEdge is an enterprise SEO and answer engine optimisation platform made by BrightEdge, founded in 2007 by Jim Yu and Lemuel Park. It is aimed at midsize, enterprise and multi-market businesses that need to manage search performance and AI search visibility across many sites, markets and teams. Data Cube X provides keyword research built on billions of data points and years of historical data. AI Hyper Cube… Read more
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B Recommended by SMC
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Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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B Recommended by SMC
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Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
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Call, text and form tracking with AI call analysis for small and mid-sized businesses
Pricing Paid
Starting price $50/month
Free trial Yes
Headquarters Atlanta, USA Features Call tracking Attribution Analytics
About CallRail is a marketing analytics platform built around call tracking, aimed at small and medium-sized businesses and the agencies that serve them. The company was founded in Atlanta in 2011. CallRail assigns tracking numbers to campaigns, keywords and pages so that inbound calls, texts and form submissions can be attributed to the ads and channels that produced them. This lets paid search teams see which Google Ads… Read more
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