C Recommended by SMC
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AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
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AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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C Recommended by SMC
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Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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C Recommended by SMC
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Content platform for researching, grading and tracking content in Google and AI search
Pricing Paid
Starting price $129/month
Free trial Yes Features Content optimisation AI search visibility Keyword research Content writing
About Clearscope is a content platform for SEO and AI search visibility, made by Mushi Labs. It is used by content marketers, editors and SEO teams who plan, write and refresh content and want to see how it performs in Google and in AI answers. The platform has four connected products. Discover finds the questions buyers ask Google and AI tools, with search volume, intent and the brands each engine already mentions. Track… Read more
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C Recommended by SMC
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Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaigns
Pricing Paid
Starting price $99/month
Free trial Yes Features Click fraud protection Analytics
About ClickCease is click fraud protection software for advertisers running pay per click campaigns. Launched in 2014, it was acquired by CHEQ in 2020 and is now CHEQ's product for small and mid-sized advertisers and agencies. ClickCease monitors paid traffic on Google Ads, Microsoft Ads and Meta and blocks fraudulent IP addresses in real time, so budgets are not spent on bots, competitors or click farms. Advertisers can… Read more
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C Recommended by SMC
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Experience analytics with session replay, heatmaps, journeys and conversion analysis
Pricing Freemium
Starting price $39/month
Free trial Yes
Headquarters Paris, France Features Behaviour analytics Analytics Attribution
About Contentsquare is an experience analytics platform founded in Paris in 2012 by Jonathan Cherki. It is used by ecommerce, marketing, product and UX teams to understand how people, and increasingly AI agents, move through websites and apps and where those journeys break down. Hotjar, which Contentsquare acquired in 2021, has now merged into the Contentsquare platform. Core features include session replay, heatmaps and… Read more
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D Recommended by SMC
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
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SEO and GEO content platform for research, AI writing and AI visibility tracking
Pricing Paid
Starting price $39/month
Free trial Yes Features Content optimisation Content writing AI search visibility Keyword research
About Frase is an SEO and GEO (generative engine optimisation) platform for content teams. It is a remote first company and describes the product as a content operating system for AI search. It is used by marketers, agencies and content teams that research, write and optimise articles for Google and AI answers. Frase combines SEO research, content optimisation, GEO scoring and AI writing assistance. Every plan includes… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
No reviews yet
AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GT Recommended by SMC
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Free tag management for adding and updating tracking tags without editing site code
Pricing Free
Headquarters Mountain View, USA Features Tag management Analytics
About Google Tag Manager is a free tag management system from Google, launched in 2012. It is used by marketers, analysts and developers to deploy and manage tracking tags on websites and apps without editing code for every change. Tags for Google Ads conversion tracking, remarketing, GA4 and third-party platforms are set up in containers using built-in templates and a Community Template Gallery. Triggers and variables… Read more
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G Recommended by SMC
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AI assistant from xAI with real-time X and web search for research and content
Pricing Freemium Features AI assistants Content writing Competitor research
About Grok is an AI assistant made by xAI, the AI company that became part of SpaceX in 2026. It is available at grok.com, in mobile apps and inside X, and is used by marketers for research, content drafting and following live conversations about brands, topics and competitors. Grok's distinguishing feature for search and social marketers is its access to real-time posts on X alongside web search, which helps with trend… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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I Recommended by SMC
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Call tracking and conversation analytics that link phone calls to marketing campaigns
Pricing Paid
Starting price £349/month Features Call tracking Attribution Analytics
About Infinity is a UK call tracking and call intelligence platform for marketers. Founded in 2011, after its call tracking product launched in 2010 at the agency Jellyfish, it works with large brands across retail, finance, telecoms and utilities. Infinity attributes inbound calls to the campaigns, channels, keywords and web pages that generated them, so paid search teams can include phone conversions in their reporting… Read more
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KE Recommended by SMC
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Browser extension showing keyword volume, CPC and competition data on search pages
Pricing Freemium
Starting price $7/month
Headquarters Mumbai, India Features Keyword research Competitor research Backlinks
About Keywords Everywhere is a browser extension for keyword research, operated by Axeman Technology Solutions LLP. It works in Chrome, Firefox and Edge and is used by SEOs, content marketers and site owners who want keyword data shown directly on the sites they already browse. The extension adds search volume, cost per click, competition and related keywords to results on Google, YouTube, Amazon, Bing, Etsy, eBay and… Read more
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LF Recommended by SMC
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Geo-grid local rank tracking and AI visibility scans for Google Maps and AI search
Pricing Paid
Starting price $24.99/month
Free trial Yes Features Local SEO Rank tracking AI search visibility Reporting
About Local Falcon is a local rank tracking platform made by Local Falcon LLC, built around geo-grid scans that show how a business ranks at many points across a map. It is used by local SEO agencies, multi-location brands and businesses that rely on Google Maps visibility. Scans run on Google Maps and Apple Maps with grid sizes from 3x3 to 21x21, and results are summarised with metrics such as Share of Local Voice and… Read more
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L Recommended by SMC
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Detects and blocks invalid clicks across paid search, social and display campaigns
Pricing Enterprise
Headquarters Manchester, UK Features Click fraud protection Analytics
About Lunio is ad traffic verification software that detects and blocks invalid clicks on paid media. It was previously known as PPC Protect and is aimed at in-house paid media teams and agencies managing significant ad spend. A machine learning engine scores each click as legitimate, suspicious or invalid using click, context and conversion data. Analytics break down invalid traffic by campaign, keyword, placement and… Read more
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M Recommended by SMC
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Backlink index and link intelligence with Trust Flow and Citation Flow metrics
Pricing Paid
Starting price £39.99/month
Headquarters Birmingham, UK Features Backlinks Competitor research SERP data and APIs
About Majestic is a link intelligence tool made by Majestic-12 Ltd, a company founded in 2004 and based in Birmingham, UK. It surveys and maps the web to build a large database of links, which SEO professionals and marketers use for link building, competitor analysis and reputation management. Site Explorer reports on any domain or URL, covering referring domains, top backlinks, new and lost links, anchor text, top pages… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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M Recommended by SMC
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Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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M Recommended by SMC
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Call tracking and marketing attribution for online and offline campaigns
Pricing Paid
Starting price £179/month
Headquarters Milton Keynes, UK Features Call tracking Attribution Analytics
About Mediahawk is a UK marketing attribution and call analytics platform based in Milton Keynes and founded in 2002. It is used by marketing teams and agencies that need to connect phone calls and other conversions to the campaigns that drove them. Call tracking shows which online and offline campaigns generate calls, including paid search keywords and ads. Mediahawk also captures conversions from forms and live chat,… Read more
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