MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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N Recommended by SMC
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Multi-touch attribution and media mix modelling for ecommerce and DTC brands
Pricing Paid
Starting price $1,500/month Features Attribution Analytics Dashboards
About Northbeam is a marketing attribution and measurement platform made by Northbeam, founded in 2019. It is built for ecommerce and direct-to-consumer brands and the growth marketers who manage their paid media budgets across many channels. The platform provides first-party multi-touch attribution, customisable omnichannel dashboards and view-through attribution through its Clicks plus Deterministic Views model, which… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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P Recommended by SMC
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Outreach platform for link building, digital PR and earning citations in AI search answers
Pricing Paid
Starting price $210/month
Free trial Yes Features Digital PR and outreach Backlinks AI search visibility Reporting
About Pitchbox is an outreach platform for link building, digital PR and what the company calls AEO outreach, aimed at getting brands mentioned and cited in AI search answers as well as ranking in search. It is used by SEO agencies, in-house search teams and link builders who run outreach campaigns at volume. The platform finds relevant publishers from a topic, keywords or competitor sites, then pulls contact data with a… Read more
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PP Recommended by SMC
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Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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R Recommended by SMC
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Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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SF Recommended by SMC
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Desktop website crawler for technical SEO audits on Windows, macOS and Linux
Pricing Freemium
Starting price £199/year
Headquarters Henley-on-Thames, UK Features Crawling Site auditing Page speed Technical monitoring
About Screaming Frog SEO Spider is a desktop website crawler made by Screaming Frog, a UK search marketing agency founded in 2010 and based in Henley-on-Thames. It is used by SEO specialists, agencies and in-house teams to audit websites of any size from their own computer. The crawler finds broken links, server errors, redirects, redirect chains and loops, and audits titles, meta descriptions, headings, canonicals,… Read more
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S Recommended by SMC
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Website crawler and technical SEO auditing tool, available on desktop and in the cloud
Pricing Paid
Starting price £95/month
Free trial Yes
Headquarters Biddenden, UK Features Crawling Site auditing Technical monitoring Schema and structured data Page speed
About Sitebulb is a website crawler and technical SEO auditing tool made by Sitebulb Limited, a UK company founded by Patrick Hathaway and Gareth Brown. It launched in 2017 and is used by SEO consultants, agencies and in-house teams who need to audit and explain technical issues on websites of any size. The tool crawls a site and produces audits covering indexability, internal linking, duplicate content, page speed,… Read more
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S Recommended by SMC
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Omnichannel ad platform for paid search, retail media and paid social with AI agents
Pricing Enterprise Features PPC management Bid management Reporting Analytics
About Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels. For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and… Read more
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S Recommended by SMC
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Server-side tagging hosting for Google Tag Manager and Conversions API gateways
Pricing Freemium
Starting price $17/month Features Tag management Analytics
About Stape is a server-side tagging platform that hosts server Google Tag Manager containers and provides gateways for ad platform conversion APIs. Founded in 2021 and self-funded, it is used by advertisers, analysts and agencies that want more complete conversion data. With server-side tracking, events are sent from the browser to a server container on the advertiser's own subdomain and then forwarded to platforms such… Read more
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S Recommended by SMC
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Marketing data connectors that move ads, analytics and SEO data into reports and AI tools
Pricing Paid
Starting price €39/month
Free trial Yes
Headquarters Helsinki, Finland Features Reporting Analytics Dashboards
About Supermetrics is a marketing data platform made by Supermetrics, founded in 2013 and based in Helsinki. It is used by agencies and in-house marketing teams to pull data from advertising, analytics and other marketing platforms into the tools where they report on and analyse performance. Supermetrics connects sources such as Google Analytics, Google Search Console, Google Ads and social ad platforms to destinations… Read more
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T Recommended by SMC
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Enterprise tag management, server-side data collection and customer data platform
Pricing Enterprise
Headquarters San Diego, USA Features Tag management Analytics Attribution
About Tealium is an enterprise customer data platform with tag management at its core, founded in 2008 and based in San Diego. It is used by large organisations that need governed, consented data collection across websites, apps and servers. Tealium iQ Tag Management, the company's first product, manages marketing and analytics tags through a unified data layer, with version history, deployment environments and user-level… Read more
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TW Recommended by SMC
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Ecommerce analytics and attribution platform with an AI agent for DTC brands
Pricing Freemium
Headquarters Columbus, USA Features Attribution Analytics Dashboards Reporting
About Triple Whale is an ecommerce data and analytics platform made by Triple Whale, a company founded in 2021 and based in Columbus, Ohio. It is aimed at direct-to-consumer and Shopify brands, and the agencies that work with them, that want store, marketing and ad data in one place. The free plan brings a store's data into a single dashboard and includes the Founders Dash mobile app. Paid plans add advanced attribution… Read more
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TS Recommended by SMC
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Customer data platform that routes event data to ad, analytics and warehouse tools
Pricing Freemium
Starting price $120/month
Free trial Yes
Headquarters San Francisco, USA Features Tag management Analytics
About Twilio Segment is a customer data platform that collects first-party event data from websites, apps and servers and sends it to analytics tools, ad platforms and data warehouses. Segment was founded in 2011 and became part of Twilio in 2020. Connections, the core data pipeline, uses a single tracking implementation to route events to more than 550 destinations, which saves teams from installing separate tags for… Read more
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W Recommended by SMC
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Local SEO software for ranking grids, citations, Google Business Profiles and reviews
Pricing Paid
Starting price $1/month
Headquarters Edmonton, Canada Features Local SEO Rank tracking Reporting
About Whitespark is a Canadian local SEO company, founded in Edmonton in 2005, that makes a set of software tools and also offers done-for-you local SEO services. Its products are used by local businesses, multi-location brands and agencies that manage local search visibility for clients. The Local Rank Tracker monitors local and organic rankings, and Local Ranking Grids show rankings across up to 225 geographic points… Read more
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W Recommended by SMC
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Marketing data integration that syncs ads and analytics data into BI tools and AI
Pricing Freemium
Starting price $19/month
Free trial Yes
Headquarters Zurich, Switzerland Features Reporting Analytics Dashboards Attribution
About Windsor.ai is a marketing data integration platform made by Windsor.ai, founded in 2017 in Zurich. It is used by marketers, analysts and agencies that want data from advertising, analytics, CRM and sales platforms sent automatically into reporting and analysis tools. Windsor.ai connects more than 350 data sources and syncs them to destinations such as Google Sheets, Looker Studio, BigQuery and other BI tools and… Read more
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