Search Marketing Club

Software listings

132 SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

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132 software · based in San Francisco, USA, London, UK, New York, USA

132 software · Page 4 of 6

PPC management software for optimising, automating and reporting on paid search accountsPaid · Free trial

PPC managementBid managementReportingWorkflow automation

AI search monitoring and GEO tool for tracking brand mentions and citations in AI answersPaid · from $29/month · Free trial

AI search visibilityCompetitor researchSite auditingContent optimisationReporting

AI tool that researches keywords, writes and publishes SEO articles and builds backlinksPaid · from $99/month · Free trial

Content writingKeyword researchBacklinksEcommerce SEO

AI assistant that manages and optimises Google Business Profiles for local SEOPaid · from $99/month · Free trial

Local SEORank trackingAI search visibilityReporting

AI search analytics for tracking brand visibility, rankings and sources in AI answersPaid · from $95/month · Free trial

AI search visibilityCompetitor researchReportingAnalytics

AI answer engine with cited web search, used for research and AI visibility checksFreemium · from $20/month

AI assistantsContent writingCompetitor researchKeyword research

Outreach platform for link building, digital PR and earning citations in AI search answersPaid · from $210/month · Free trial

Digital PR and outreachBacklinksAI search visibilityReporting

Privacy-focused analytics suite with tag manager and consent managementPaid · from €36/month · Free trial

AnalyticsTag managementReporting

Pixis Visibility

Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and contentFreemium · from $100/month

AI search visibilityRank trackingSite auditingKeyword researchContent optimisation

Plausible Analytics

Lightweight, cookie-free web analytics with goals, funnels and Search Console dataPaid · from $9/month · Free trial

AnalyticsReporting

AI search visibility platform that tracks and improves how brands appear in AI answersEnterprise · Free trial

AI search visibilityCompetitor researchAnalyticsContent writingEcommerce SEO

Enterprise platform for AI search citations, technical SEO, content and internal linkingEnterprise

AI search visibilitySite auditingPage speedContent optimisationRank tracking

WordPress SEO plugin with schema, keyword tracking and AI content toolsFreemium · from $5.59/month

Content optimisationSchema and structured dataRank trackingContent writing

Rankability

AI search visibility and content optimisation platform for SEO agenciesPaid · from $97/month · Free trial

AI search visibilityContent optimisationContent writingSite auditingKeyword research

AI visibility tracker for brand mentions, citations and sentiment across AI search enginesPaid · from $99/month · Free trial

AI search visibilityCompetitor researchSite auditingDashboards

Relevance AI

Platform for building AI agent teams that automate marketing, sales and ops workEnterprise

Workflow automationAI assistants

Outreach software and managed link placements for link building and digital PRPaid · from $198/month · Free trial

Digital PR and outreachBacklinksReporting

RightChoice.ai

Google Business Profile management, local rank tracking and AI search monitoringPaid · Free trial

Local SEORank trackingAI search visibilityCompetitor research

Marketing measurement combining multi-touch attribution, MMM and incrementality testsEnterprise

AttributionAnalyticsReporting

Ruler Analytics

Marketing attribution, call tracking and form tracking that link leads to revenuePaid · from £299/month

AttributionCall trackingAnalyticsReporting

Enterprise schema markup and content knowledge graph platform for search and AIEnterprise

Schema and structured dataAI search visibilityAnalytics

Screaming Frog SEO Spider

Desktop website crawler for technical SEO audits on Windows, macOS and LinuxFreemium · from £199/year

CrawlingSite auditingPage speedTechnical monitoring

AI search visibility platform with monitoring and an agent-ready version of brand websitesPaid · from $300/month · Free trial

AI search visibilityCompetitor researchAnalyticsTechnical monitoring

SEO platform for rank tracking, site audits, backlinks and AI search visibilityPaid · from £95/month · Free trial

Rank trackingSite auditingBacklinksKeyword researchAI search visibility

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.