Search Marketing Club

Software listings

Claude alternatives.

Tools that do what Claude does, compared by pricing, free trial and member rating.

88 tools · 31 with a free plan · 44 with a free trial

88 tools · Page 3 of 4

Microsoft Clarity

Free heatmaps, session recordings and AI summaries from MicrosoftFree

Behaviour analyticsAnalyticsAI search visibility

SEO toolset for keyword research, link analysis, site crawls and AI visibility trackingPaid · from $49/month · Free trial

Keyword researchBacklinksRank trackingSite auditingAI search visibility

Multi-touch attribution and media mix modelling for ecommerce and DTC brandsPaid · from $1,500/month

AttributionAnalyticsDashboards

AI search analytics for tracking brand visibility, rankings and sources in AI answersPaid · from $95/month · Free trial

AI search visibilityCompetitor researchReportingAnalytics

Privacy-focused analytics suite with tag manager and consent managementPaid · from €36/month · Free trial

AnalyticsTag managementReporting

Pixis Visibility

Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and contentFreemium · from $100/month

AI search visibilityRank trackingSite auditingKeyword researchContent optimisation

Plausible Analytics

Lightweight, cookie-free web analytics with goals, funnels and Search Console dataPaid · from $9/month · Free trial

AnalyticsReporting

WordPress SEO plugin with schema, keyword tracking and AI content toolsFreemium · from $5.59/month

Content optimisationSchema and structured dataRank trackingContent writing

Relevance AI

Platform for building AI agent teams that automate marketing, sales and ops workEnterprise

Workflow automationAI assistants

Marketing measurement combining multi-touch attribution, MMM and incrementality testsEnterprise

AttributionAnalyticsReporting

Ruler Analytics

Marketing attribution, call tracking and form tracking that link leads to revenuePaid · from £299/month

AttributionCall trackingAnalyticsReporting

Enterprise schema markup and content knowledge graph platform for search and AIEnterprise

Schema and structured dataAI search visibilityAnalytics

AI search visibility platform with monitoring and an agent-ready version of brand websitesPaid · from $300/month · Free trial

AI search visibilityCompetitor researchAnalyticsTechnical monitoring

SEO platform for rank tracking, site audits, backlinks and AI search visibilityPaid · from £95/month · Free trial

Rank trackingSite auditingBacklinksKeyword researchAI search visibility

Tracks and improves brand visibility and citations across AI search enginesPaid · from $125/month · Free trial

AI search visibilityAnalyticsContent optimisationSite auditingCompetitor research

Generative visibility platform for measuring and improving presence in AI and GoogleEnterprise

AI search visibilityContent optimisationContent writingRank trackingCompetitor research

Search and AI visibility platform for keyword research, audits, rankings and backlinksFreemium · from £113/month · Free trial

Keyword researchSite auditingRank trackingBacklinksCompetitor research

All-in-one SEO software for site audits, rank tracking and backlink monitoringFreemium · from €59.90/month · Free trial

Site auditingRank trackingBacklinksKeyword researchCompetitor research

Rank tracking, forecasting and AI search tracking built for SEO agenciesPaid · from €99/month

Rank trackingAI search visibilityReportingContent writing

SEO audits, white-label reports and an embeddable audit tool for agenciesPaid

Site auditingReportingCrawlingRank trackingKeyword research

Tests whether SEO changes worked using Search Console and Analytics dataPaid · from $50/month · Free trial

AnalyticsReportingTechnical monitoringContent optimisation

Similarweb Search Intelligence

SEO and AI search toolkit for keyword research, rank tracking and AI brand visibilityPaid · from $129/month · Free trial

Keyword researchRank trackingAI search visibilityCompetitor researchSite auditing

Sitechecker

Site audits, rank tracking and AI visibility monitoring for agencies managing many sitesPaid · from $79/month · Free trial

Site auditingRank trackingAI search visibilityTechnical monitoringAnalytics

SEO audit tool that turns site issues into a prioritised to-do listPaid · from $49/month · Free trial

Site auditingReportingKeyword researchBacklinksEcommerce SEO

How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.

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