Search Marketing Club

Software listings

132 SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

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132 software · based in San Francisco, USA, London, UK, New York, USA

132 software · Page 5 of 6

Tracks and improves brand visibility and citations across AI search enginesPaid · from $125/month · Free trial

AI search visibilityAnalyticsContent optimisationSite auditingCompetitor research

Generative visibility platform for measuring and improving presence in AI and GoogleEnterprise

AI search visibilityContent optimisationContent writingRank trackingCompetitor research

Search and AI visibility platform for keyword research, audits, rankings and backlinksFreemium · from £113/month · Free trial

Keyword researchSite auditingRank trackingBacklinksCompetitor research

All-in-one SEO software for site audits, rank tracking and backlink monitoringFreemium · from €59.90/month · Free trial

Site auditingRank trackingBacklinksKeyword researchCompetitor research

SEO and GEO suite combining Search Console, GA4, crawling and AI visibilityPaid · from €33/month · Free trial

AI search visibilityCrawlingRank trackingReportingDashboards

AI SEO manager that audits sites for Google and AI search and tracks promptsFreemium · from $49/month · Free trial

Site auditingAI search visibilityRank trackingContent optimisation

Rank tracking, forecasting and AI search tracking built for SEO agenciesPaid · from €99/month

Rank trackingAI search visibilityReportingContent writing

SEO audits, white-label reports and an embeddable audit tool for agenciesPaid

Site auditingReportingCrawlingRank trackingKeyword research

Tests whether SEO changes worked using Search Console and Analytics dataPaid · from $50/month · Free trial

AnalyticsReportingTechnical monitoringContent optimisation

Real-time search engine results API returning structured JSON dataFreemium · from $25/month

SERP data and APIsRank trackingAI search visibilityLocal SEO

Similarweb Search Intelligence

SEO and AI search toolkit for keyword research, rank tracking and AI brand visibilityPaid · from $129/month · Free trial

Keyword researchRank trackingAI search visibilityCompetitor researchSite auditing

Website crawler and technical SEO auditing tool, available on desktop and in the cloudPaid · from £95/month · Free trial

CrawlingSite auditingTechnical monitoringSchema and structured dataPage speed

Sitechecker

Site audits, rank tracking and AI visibility monitoring for agencies managing many sitesPaid · from $79/month · Free trial

Site auditingRank trackingAI search visibilityTechnical monitoringAnalytics

SEO audit tool that turns site issues into a prioritised to-do listPaid · from $49/month · Free trial

Site auditingReportingKeyword researchBacklinksEcommerce SEO

Siteimprove

Website quality platform covering accessibility, SEO, AI search and analyticsEnterprise

Site auditingAI search visibilityRank trackingContent optimisationAnalytics

Skai

Omnichannel ad platform for paid search, retail media and paid social with AI agentsEnterprise

PPC managementBid managementReportingAnalytics

Links AI search visibility tracking to SEO content work and page optimisationPaid · from $499/month · Free trial

AI search visibilityContent optimisationRank trackingCompetitor researchContent writing

Competitor research tool showing rival keywords, Google Ads history and backlinksPaid · from $39/month

Competitor researchKeyword researchPPC managementRank trackingBacklinks

Server-side tagging hosting for Google Tag Manager and Conversions API gatewaysFreemium · from $17/month

Tag managementAnalytics

STAT

Enterprise SERP tracking and analytics for large keyword sets, from MozEnterprise

Rank trackingSERP data and APIsCompetitor researchReporting

Supermetrics

Marketing data connectors that move ads, analytics and SEO data into reports and AI toolsPaid · from €39/month · Free trial

ReportingAnalyticsDashboards

Content optimisation and AI search visibility tracking for SEO and content teamsPaid · from $49/month

Content optimisationContent writingAI search visibilityKeyword research

Enterprise tag management, server-side data collection and customer data platformEnterprise

Tag managementAnalyticsAttribution

Triple Whale

Ecommerce analytics and attribution platform with an AI agent for DTC brandsFreemium

AttributionAnalyticsDashboardsReporting

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.