S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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W Recommended by SMC
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SEO tool suite with white-label reporting and client portals for agencies
Pricing Paid
Starting price $32/month
Free trial Yes Features Rank tracking Keyword research Site auditing Backlinks Reporting Competitor research
About WebCEO is an SEO and digital marketing tool suite from WebCEO LLC. It is aimed at agencies and in-house teams that need to analyse sites, report to clients and generate leads, and it also offers a do-it-yourself SEO checklist for smaller businesses. The suite includes rank tracking, keyword research, site audits, an SEO content checker, internal link analysis and a backlink checker, along with toxic link detection,… Read more
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Z Recommended by SMC
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No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables
Pricing Freemium
Starting price $29.99/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Reporting
About Zapier is a no-code automation platform made by Zapier, a fully remote company founded in 2011. Marketing teams, agencies and freelancers use it to connect the tools they already use and automate routine tasks through workflows called Zaps. For search marketing work, Zapier connects over 9,000 apps, including analytics, ad platforms, CRMs, form tools, spreadsheets and SEO software, so teams can automate lead… Read more
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A Recommended by SMC
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Daily and on-demand rank tracking for agencies and enterprise SEO teams
Pricing Paid
Starting price €224/month
Headquarters Aarhus, Denmark Features Rank tracking AI search visibility Competitor research Reporting
About AccuRanker is a rank tracking platform made by AccuRanker, a company based in Aarhus, Denmark, that launched in March 2013. It is built for SEO agencies and in-house enterprise teams that need to monitor keyword positions at scale, often across millions of keywords collected every day. The core product tracks rankings on Google and Bing, with daily updates and on-demand refreshes when a team needs fresh data. Users… Read more
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A Recommended by SMC
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PPC audit, ad testing and optimisation software for Google Ads and Microsoft Ads
Pricing Paid
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Adalysis is PPC management software for Google Ads and Microsoft Advertising, made by Adalysis Ltd in London. It was founded in 2013 by PPC specialists Brad Geddes and Emmanuel Gad and started as ad testing software before growing into a wider optimisation suite for agencies and in-house paid search managers. The platform runs more than 100 automated audit checks, with custom alerts and automated actions when… Read more
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AA Recommended by SMC
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Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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AW Recommended by SMC
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Rank tracking, SERP analysis and AI visibility tracking with white-label reports
Pricing Paid
Starting price $139/month
Free trial Yes
Headquarters Craiova, Romania Features Rank tracking AI search visibility Competitor research Reporting
About Advanced Web Ranking (AWR) is a rank tracking and SERP analysis platform made by Caphyon, a software company whose founders started it in 2002. It is used by SEO agencies, enterprise teams and freelance consultants, and agency plans include unlimited projects, users and reports. AWR tracks rankings daily, weekly or on demand across Google, YouTube, Amazon and country-specific engines such as Baidu and Naver, by… Read more
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A Recommended by SMC
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White-label client reporting and dashboards for marketing and SEO agencies
Pricing Paid
Starting price $20/client/month (billed annually)
Free trial Yes
Headquarters Toronto, Canada Features Reporting Dashboards Rank tracking AI search visibility Analytics
About AgencyAnalytics is a client reporting and analytics platform for marketing agencies, made by AgencyAnalytics, a Canadian company founded in 2010. It pulls data from more than 90 marketing platforms into live dashboards, automated white-label reports and a branded client portal, so agencies can show clients how their SEO, paid search and social work is performing. For SEO reporting, it connects to Google Search… Read more
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A Recommended by SMC
No reviews yet
SEO and marketing platform for backlinks, keywords, site audits and AI brand visibility
Pricing Freemium
Starting price £23/month
Headquarters Singapore Features Backlinks Keyword research Site auditing Rank tracking Competitor research AI search visibility
About Ahrefs is a marketing platform made by Ahrefs, a bootstrapped company headquartered in Singapore with a team spread across many countries. It is used by SEO specialists, content marketers and agencies to analyse search visibility for their own sites and for competitors. Site Explorer shows a domain's backlinks, referring domains, organic keywords and top pages, based on Ahrefs' own web crawler. Keywords Explorer… Read more
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A Recommended by SMC
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Content platform and expert team for running brand strategy in AI search and SEO
Pricing Enterprise
Free trial Yes Features AI search visibility Content writing Content optimisation Competitor research
About AirOps is a platform for AI discovery, the way AI tools recommend products and services, paired with a hands-on team of experts. It is aimed at marketing and growth leaders at brands of any size, whether they are starting out with AI search or already running a programme. Named customers include Chime, HubSpot, Webflow, Ramp and Wiz. The platform combines AI agents, data, brand governance and expert input to… Read more
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AI Recommended by SMC
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WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO
Pricing Freemium
Starting price $49.50/year Features Content optimisation Schema and structured data Local SEO Ecommerce SEO Rank tracking Content writing
About All in One SEO, known as AIOSEO, is an SEO plugin for WordPress from Semper Plugins, part of the Awesome Motive family of WordPress products. It is used by bloggers, small businesses, online shops and agencies who want to manage SEO from inside the WordPress dashboard, and the vendor reports more than 3 million sites using it. TruSEO on-page analysis scores each post and gives a checklist in the editor. The plugin… Read more
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BW Recommended by SMC
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Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Pricing Free
Headquarters Redmond, USA Features Analytics Site auditing Keyword research Backlinks AI search visibility Technical monitoring
About Bing Webmaster Tools is a free service from Microsoft that gives site owners and SEO teams data on how a website is crawled, indexed and shown in Bing search. Sites are added and verified through a Microsoft account, and settings can be imported from Google Search Console. The search performance report shows clicks, impressions and positions for queries and pages in Bing. Site owners can submit URLs and sitemaps,… Read more
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B Recommended by SMC
No reviews yet
Agentic marketing platform for improving how AI represents enterprise brands
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Competitor research Content optimisation Analytics PPC management
About Bluefish is an agentic marketing platform that helps enterprise brands improve how AI systems represent and recommend them. The New York company was co-founded in 2024 by CEO Alex Sherman, and it works mainly with large brands, stating that more than 10% of the Fortune 500 are customers. It is designed for whole marketing organisations, including brand, content, search, PR, social, paid media and retail teams. The… Read more
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B Recommended by SMC
No reviews yet
Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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B Recommended by SMC
No reviews yet
Outreach CRM and media list building for digital PR and link building teams
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Austin, USA Features Digital PR and outreach Backlinks Reporting
About BuzzStream is an outreach platform for digital PR, link building and content promotion, made by BuzzStream, a company based in Austin, Texas. It is used by agencies and in-house teams that pitch journalists, bloggers and site owners and need to keep track of every conversation. The software researches prospects, finds contact details and pulls site metrics, then sends personalised outreach emails in bulk with less… Read more
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B Recommended by SMC
No reviews yet
Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
No reviews yet
AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
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AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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C Recommended by SMC
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Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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C Recommended by SMC
No reviews yet
Automated on-page SEO using Google Search Console data, from titles to schema
Pricing Paid
Starting price $59/month Features Content optimisation Schema and structured data AI search visibility Analytics
About ClickRank is an AI SEO automation tool operated by ClickRank LLC. It uses a site's Google Search Console data to find and apply on-page improvements, and is aimed at website owners, small businesses, consultants and agencies that want SEO changes made without developer help. Once connected, ClickRank suggests and applies changes to title tags and meta descriptions to lift click-through rates, writes image alt text… Read more
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DS Recommended by SMC
No reviews yet
Free reporting and dashboard tool from Google, formerly known as Looker Studio
Pricing Freemium
Headquarters Mountain View, USA Features Dashboards Reporting
About Data Studio is a reporting and data visualisation tool made by Google. It was known as Looker Studio from 2022 until April 2026, when Google returned it to its original name. It is used by marketers, analysts and agencies to turn data from many sources into interactive dashboards and shareable reports. Reports are built in the browser with drag-and-drop charts, tables, filters and controls, and can be shared with… Read more
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D Recommended by SMC
No reviews yet
Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
No reviews yet
Tracks search rankings, competitors and brand visibility across AI platforms
Pricing Paid
Starting price $19/month
Free trial Yes Features Rank tracking AI search visibility Competitor research Content optimisation
About DotSuite is a search and AI visibility platform from Dot SEO Tools, built in India and serving customers in India, Asia Pacific and globally. It is aimed at startups, small businesses, agencies and larger teams that want to follow both their search rankings and their presence in AI answers. The platform tracks search rankings and competitor movement, and monitors prompts and brand mentions across ChatGPT, Gemini and… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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