S Recommended by SMC
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SEO audit tool that turns site issues into a prioritised to-do list
Pricing Paid
Starting price $49/month
Free trial Yes Features Site auditing Reporting Keyword research Backlinks Ecommerce SEO Competitor research
About SiteGuru is an SEO audit tool for online marketers, Shopify stores and agencies. Rather than presenting a long list of errors, it turns audit findings into a prioritised task list so teams know which technical, on-page and content fixes to tackle first. Website checks cover content, technical issues, indexation, sitemaps, structured data, page speed, hreflang and Shopify SEO. Performance reports group keywords by… Read more
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S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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U Recommended by SMC
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Multi-location platform for listings, reviews, local pages and AI search visibility
Pricing Enterprise
Headquarters Berlin, Germany Features Local SEO AI search visibility Analytics Reporting
About Uberall is a location marketing platform for multi-location brands such as retailers, restaurants, hotels, banks and franchises. It was founded in Berlin in 2013 and helps brands manage how each of their locations appears across search, maps, review sites, social media and AI search. Listings management publishes and syncs location data to more than 150 directories and platforms, including Google and Apple, with… Read more
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U Recommended by SMC
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Keyword research, site audit and AI search visibility tool for small businesses
Pricing Freemium
Starting price $29/month
Free trial Yes Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Ubersuggest is an SEO tool from Neil Patel Digital, the marketing company led by Neil Patel. It is aimed at small businesses, bloggers, freelancers and agencies that want keyword, competitor and audit data at a lower price than larger SEO suites. Ubersuggest offers keyword research with search volume, difficulty and AI keyword suggestions, domain overviews for competitor analysis, backlink data, site audits and rank… Read more
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W Recommended by SMC
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Knowledge graph and structured data platform for visibility in search and AI assistants
Pricing Paid
Starting price €799/month
Headquarters Rome, Italy Features Schema and structured data AI search visibility Ecommerce SEO Content optimisation
About WordLift is an AI discovery platform that helps brands get found and recommended by search engines and AI assistants. It is made by WordLift srl, based in Rome, Italy, and founded in 2017. It is used by publishers, ecommerce and retail businesses and agencies working on structured data and entity based SEO. The platform builds a dynamic knowledge graph from a site's content and data, linking entities through… Read more
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AA Recommended by SMC
No reviews yet
Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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A Recommended by SMC
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Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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B Recommended by SMC
No reviews yet
Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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B Recommended by SMC
No reviews yet
Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
No reviews yet
Call, text and form tracking with AI call analysis for small and mid-sized businesses
Pricing Paid
Starting price $50/month
Free trial Yes
Headquarters Atlanta, USA Features Call tracking Attribution Analytics
About CallRail is a marketing analytics platform built around call tracking, aimed at small and medium-sized businesses and the agencies that serve them. The company was founded in Atlanta in 2011. CallRail assigns tracking numbers to campaigns, keywords and pages so that inbound calls, texts and form submissions can be attributed to the ads and channels that produced them. This lets paid search teams see which Google Ads… Read more
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C Recommended by SMC
No reviews yet
Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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C Recommended by SMC
No reviews yet
Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaigns
Pricing Paid
Starting price $99/month
Free trial Yes Features Click fraud protection Analytics
About ClickCease is click fraud protection software for advertisers running pay per click campaigns. Launched in 2014, it was acquired by CHEQ in 2020 and is now CHEQ's product for small and mid-sized advertisers and agencies. ClickCease monitors paid traffic on Google Ads, Microsoft Ads and Meta and blocks fraudulent IP addresses in real time, so budgets are not spent on bots, competitors or click farms. Advertisers can… Read more
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C Recommended by SMC
No reviews yet
Experience analytics with session replay, heatmaps, journeys and conversion analysis
Pricing Freemium
Starting price $39/month
Free trial Yes
Headquarters Paris, France Features Behaviour analytics Analytics Attribution
About Contentsquare is an experience analytics platform founded in Paris in 2012 by Jonathan Cherki. It is used by ecommerce, marketing, product and UX teams to understand how people, and increasingly AI agents, move through websites and apps and where those journeys break down. Hotjar, which Contentsquare acquired in 2021, has now merged into the Contentsquare platform. Core features include session replay, heatmaps and… Read more
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D Recommended by SMC
No reviews yet
Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
No reviews yet
B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
No reviews yet
Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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GT Recommended by SMC
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Free tag management for adding and updating tracking tags without editing site code
Pricing Free
Headquarters Mountain View, USA Features Tag management Analytics
About Google Tag Manager is a free tag management system from Google, launched in 2012. It is used by marketers, analysts and developers to deploy and manage tracking tags on websites and apps without editing code for every change. Tags for Google Ads conversion tracking, remarketing, GA4 and third-party platforms are set up in containers using built-in templates and a Community Template Gallery. Triggers and variables… Read more
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H Recommended by SMC
No reviews yet
B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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I Recommended by SMC
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Call tracking and conversation analytics that link phone calls to marketing campaigns
Pricing Paid
Starting price £349/month Features Call tracking Attribution Analytics
About Infinity is a UK call tracking and call intelligence platform for marketers. Founded in 2011, after its call tracking product launched in 2010 at the agency Jellyfish, it works with large brands across retail, finance, telecoms and utilities. Infinity attributes inbound calls to the campaigns, channels, keywords and web pages that generated them, so paid search teams can include phone conversions in their reporting… Read more
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J Recommended by SMC
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Cloud crawler and log analyser for technical SEO on large websites
Pricing Paid
Starting price €299/month
Free trial Yes
Headquarters Tallinn, Estonia Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About JetOctopus is a cloud based technical SEO crawler and log analyser made by Jet Octopus OÜ, based in Tallinn, Estonia. It is aimed at large websites where indexation problems affect revenue, including ecommerce and marketplace sites, agencies managing multiple domains and independent technical SEO consultants. The crawler handles large sites quickly and includes a JavaScript crawler that shows how bots render pages,… Read more
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KE Recommended by SMC
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Browser extension showing keyword volume, CPC and competition data on search pages
Pricing Freemium
Starting price $7/month
Headquarters Mumbai, India Features Keyword research Competitor research Backlinks
About Keywords Everywhere is a browser extension for keyword research, operated by Axeman Technology Solutions LLP. It works in Chrome, Firefox and Edge and is used by SEOs, content marketers and site owners who want keyword data shown directly on the sites they already browse. The extension adds search volume, cost per click, competition and related keywords to results on Google, YouTube, Amazon, Bing, Etsy, eBay and… Read more
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