C Recommended by SMC
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AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
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AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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C Recommended by SMC
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Experience analytics with session replay, heatmaps, journeys and conversion analysis
Pricing Freemium
Starting price $39/month
Free trial Yes
Headquarters Paris, France Features Behaviour analytics Analytics Attribution
About Contentsquare is an experience analytics platform founded in Paris in 2012 by Jonathan Cherki. It is used by ecommerce, marketing, product and UX teams to understand how people, and increasingly AI agents, move through websites and apps and where those journeys break down. Hotjar, which Contentsquare acquired in 2021, has now merged into the Contentsquare platform. Core features include session replay, heatmaps and… Read more
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D Recommended by SMC
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Tracks search rankings, competitors and brand visibility across AI platforms
Pricing Paid
Starting price $19/month
Free trial Yes Features Rank tracking AI search visibility Competitor research Content optimisation
About DotSuite is a search and AI visibility platform from Dot SEO Tools, built in India and serving customers in India, Asia Pacific and globally. It is aimed at startups, small businesses, agencies and larger teams that want to follow both their search rankings and their presence in AI answers. The platform tracks search rankings and competitor movement, and monitors prompts and brand mentions across ChatGPT, Gemini and… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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E Recommended by SMC
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AI brand discovery platform measuring visibility in AI models and running ChatGPT ads
Pricing Paid
Starting price $60/month
Headquarters New York, USA Features AI search visibility Competitor research Content optimisation Site auditing PPC management
About Evertune is an AI marketing platform for brand discovery in AI search, made by Evertune AI, a New York company founded in 2024 by former executives of The Trade Desk. It is used by advertisers and agencies that want to measure and improve how AI models present their brand. The platform is organised into four stages. Explore uses a Prompt Agent to find the questions consumers ask AI in a category and group them into… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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I Recommended by SMC
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Call tracking and conversation analytics that link phone calls to marketing campaigns
Pricing Paid
Starting price £349/month Features Call tracking Attribution Analytics
About Infinity is a UK call tracking and call intelligence platform for marketers. Founded in 2011, after its call tracking product launched in 2010 at the agency Jellyfish, it works with large brands across retail, finance, telecoms and utilities. Infinity attributes inbound calls to the campaigns, channels, keywords and web pages that generated them, so paid search teams can include phone conversions in their reporting… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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M Recommended by SMC
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Call tracking and marketing attribution for online and offline campaigns
Pricing Paid
Starting price £179/month
Headquarters Milton Keynes, UK Features Call tracking Attribution Analytics
About Mediahawk is a UK marketing attribution and call analytics platform based in Milton Keynes and founded in 2002. It is used by marketing teams and agencies that need to connect phone calls and other conversions to the campaigns that drove them. Call tracking shows which online and offline campaigns generate calls, including paid search keywords and ads. Mediahawk also captures conversions from forms and live chat,… Read more
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MC Recommended by SMC
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Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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N Recommended by SMC
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Multi-touch attribution and media mix modelling for ecommerce and DTC brands
Pricing Paid
Starting price $1,500/month Features Attribution Analytics Dashboards
About Northbeam is a marketing attribution and measurement platform made by Northbeam, founded in 2019. It is built for ecommerce and direct-to-consumer brands and the growth marketers who manage their paid media budgets across many channels. The platform provides first-party multi-touch attribution, customisable omnichannel dashboards and view-through attribution through its Clicks plus Deterministic Views model, which… Read more
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O Recommended by SMC
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AI search monitoring and GEO tool for tracking brand mentions and citations in AI answers
Pricing Paid
Starting price $29/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Content optimisation Reporting
About Otterly.AI is an AI search monitoring and optimisation tool made by OtterlyAI GmbH, an Austrian company founded in 2024 by Thomas Peham, Josef Trauner and Klaus-M. Schremser. It is used by marketing teams, agencies, SEO and content teams and smaller businesses that want their brand mentioned and their site cited in AI-generated answers. The tool monitors brand mentions and website citations across ChatGPT,… Read more
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O Recommended by SMC
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AI tool that researches keywords, writes and publishes SEO articles and builds backlinks
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Paris, France Features Content writing Keyword research Backlinks Ecommerce SEO
About Outrank is an AI SEO tool from Outrank SAS, based in Paris. It is aimed at founders, small businesses, ecommerce stores and agencies that want a steady flow of search content and links without writing or publishing each article by hand. Outrank runs automated keyword research and SEO analysis, with a chat interface for brainstorming topics, then writes and schedules articles daily. Each article includes optimised… Read more
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PA Recommended by SMC
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AI search analytics for tracking brand visibility, rankings and sources in AI answers
Pricing Paid
Starting price $95/month
Free trial Yes
Headquarters Berlin, Germany Features AI search visibility Competitor research Reporting Analytics
About Peec AI is an AI search analytics platform from Peec AI, a Berlin company founded in 2025. It shows marketing teams, brands and agencies how AI platforms discover, describe and recommend their brand compared with competitors. Users set up and organise the prompts they want to monitor, with AI-suggested prompts and search volume data to help choose them. The platform then tracks visibility, position and sentiment… Read more
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PV Recommended by SMC
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Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and content
Pricing Freemium
Starting price $100/month Features AI search visibility Rank tracking Site auditing Keyword research Content optimisation Reporting
About Pixis Visibility is a combined SEO and AI search platform from Pixis, a marketing technology company. It is designed for marketing and SEO teams that want to track and improve how their brand appears both in Google results and in AI answers. For AI search it tracks which prompts mention a brand compared with competitors across ChatGPT, Gemini, Perplexity and Claude, shows the full answers and analyses tone and… Read more
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Q Recommended by SMC
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Enterprise platform for AI search citations, technical SEO, content and internal linking
Pricing Enterprise
Headquarters Palo Alto, USA Features AI search visibility Site auditing Page speed Content optimisation Rank tracking Reporting
About Quattr is an AI search growth platform from Quattr, Inc., founded by Anurag Singhal. It is built for enterprise SEO, content and growth teams that need to track and grow citations in AI answer engines alongside their Google rankings, and each customer works with an assigned Quattr strategist. AI visibility tracking runs prompts daily across ChatGPT, Google AI Mode, Perplexity, Gemini and Claude, measuring citations,… Read more
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RM Recommended by SMC
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WordPress SEO plugin with schema, keyword tracking and AI content tools
Pricing Freemium
Starting price $5.59/month
Headquarters Gurugram, India Features Content optimisation Schema and structured data Rank tracking Content writing
About Rank Math is an SEO plugin for WordPress made by Rank Math, a company based in Gurugram, India, co-founded by Bhanu Ahluwalia, Nimit Kashyap and Suraj Vibhute. It is used by bloggers, small businesses, ecommerce sites and agencies that manage WordPress websites, and is available as a free plugin with paid PRO and higher plans. The plugin handles on page optimisation inside the WordPress editor and lets site owners… Read more
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R Recommended by SMC
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Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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