B Recommended by SMC
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Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
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Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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DS Recommended by SMC
No reviews yet
Free reporting and dashboard tool from Google, formerly known as Looker Studio
Pricing Freemium
Headquarters Mountain View, USA Features Dashboards Reporting
About Data Studio is a reporting and data visualisation tool made by Google. It was known as Looker Studio from 2022 until April 2026, when Google returned it to its original name. It is used by marketers, analysts and agencies to turn data from many sources into interactive dashboards and shareable reports. Reports are built in the browser with drag-and-drop charts, tables, filters and controls, and can be shared with… Read more
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D Recommended by SMC
No reviews yet
Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
No reviews yet
B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
No reviews yet
Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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G Recommended by SMC
No reviews yet
AI assistant from xAI with real-time X and web search for research and content
Pricing Freemium Features AI assistants Content writing Competitor research
About Grok is an AI assistant made by xAI, the AI company that became part of SpaceX in 2026. It is available at grok.com, in mobile apps and inside X, and is used by marketers for research, content drafting and following live conversations about brands, topics and competitors. Grok's distinguishing feature for search and social marketers is its access to real-time posts on X alongside web search, which helps with trend… Read more
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H Recommended by SMC
No reviews yet
B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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KE Recommended by SMC
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Browser extension showing keyword volume, CPC and competition data on search pages
Pricing Freemium
Starting price $7/month
Headquarters Mumbai, India Features Keyword research Competitor research Backlinks
About Keywords Everywhere is a browser extension for keyword research, operated by Axeman Technology Solutions LLP. It works in Chrome, Firefox and Edge and is used by SEOs, content marketers and site owners who want keyword data shown directly on the sites they already browse. The extension adds search volume, cost per click, competition and related keywords to results on Google, YouTube, Amazon, Bing, Etsy, eBay and… Read more
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L Recommended by SMC
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AI agent for teams that handles email, meetings, reports and tasks across apps
Pricing Paid
Starting price $29.99/month
Free trial Yes Features AI assistants Workflow automation Reporting
About Lindy is an AI agent platform made by Lindy, which positions its product as an AI employee for teams. It connects to a team's tools, learns how they work and carries out tasks, and is used by marketing, sales, operations and agency teams to take routine work off their plates. For marketing work, Lindy can run scheduled routines such as daily briefings and weekly reports, investigate changes like a spike in ad spend,… Read more
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M Recommended by SMC
No reviews yet
Backlink index and link intelligence with Trust Flow and Citation Flow metrics
Pricing Paid
Starting price £39.99/month
Headquarters Birmingham, UK Features Backlinks Competitor research SERP data and APIs
About Majestic is a link intelligence tool made by Majestic-12 Ltd, a company founded in 2004 and based in Birmingham, UK. It surveys and maps the web to build a large database of links, which SEO professionals and marketers use for link building, competitor analysis and reputation management. Site Explorer reports on any domain or URL, covering referring domains, top backlinks, new and lost links, anchor text, top pages… Read more
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M Recommended by SMC
No reviews yet
Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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M Recommended by SMC
No reviews yet
Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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MC Recommended by SMC
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Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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N Recommended by SMC
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Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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O Recommended by SMC
No reviews yet
PPC management software for optimising, automating and reporting on paid search accounts
Pricing Paid
Free trial Yes
Headquarters Mountain View, USA Features PPC management Bid management Reporting Workflow automation
About Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation. The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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PP Recommended by SMC
No reviews yet
Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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RM Recommended by SMC
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WordPress SEO plugin with schema, keyword tracking and AI content tools
Pricing Freemium
Starting price $5.59/month
Headquarters Gurugram, India Features Content optimisation Schema and structured data Rank tracking Content writing
About Rank Math is an SEO plugin for WordPress made by Rank Math, a company based in Gurugram, India, co-founded by Bhanu Ahluwalia, Nimit Kashyap and Suraj Vibhute. It is used by bloggers, small businesses, ecommerce sites and agencies that manage WordPress websites, and is available as a free plugin with paid PRO and higher plans. The plugin handles on page optimisation inside the WordPress editor and lets site owners… Read more
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