Search Marketing Club
Software listings

Google Analytics alternatives.

Tools that do what Google Analytics does, compared by pricing, free trial and member rating.

82 tools · 22 with a free plan · 45 with a free trial

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82 tools · Page 1 of 4
  1. AA

    Adobe Analytics

    No reviews yet

    Analytics, Attribution, Reporting · Enterprise

    Enterprise web and app analytics from Adobe with attribution and anomaly detection

  2. D

    Dreamdata

    No reviews yet

    Attribution, Analytics, Reporting · Freemium · Free trial

    B2B revenue attribution and web analytics that connect marketing activity to pipeline

  3. F

    Funnel

    No reviews yet

    Reporting, Dashboards, Analytics · Paid · from $300/month · Free trial

    Marketing intelligence platform for collecting, preparing and measuring marketing data

  4. H

    HockeyStack

    No reviews yet

    Attribution, Analytics, Dashboards · Enterprise

    B2B revenue data platform for multi-touch attribution and pipeline reporting

  5. R

    Rockerbox

    No reviews yet

    Attribution, Analytics, Reporting · Enterprise

    Marketing measurement combining multi-touch attribution, MMM and incrementality tests

  6. RA

    Ruler Analytics

    No reviews yet

    Attribution, Call tracking, Analytics · Paid · from £299/month

    Marketing attribution, call tracking and form tracking that link leads to revenue

  7. TW

    Triple Whale

    No reviews yet

    Attribution, Analytics, Dashboards · Freemium

    Ecommerce analytics and attribution platform with an AI agent for DTC brands

  8. W

    Windsor.ai

    No reviews yet

    Reporting, Analytics, Dashboards · Freemium · from $19/month · Free trial

    Marketing data integration that syncs ads and analytics data into BI tools and AI

  9. A

    AgencyAnalytics

    No reviews yet

    Reporting, Dashboards, Rank tracking · Paid · from $20/client/month (billed annually) · Free trial

    White-label client reporting and dashboards for marketing and SEO agencies

  10. C

    CallRail

    No reviews yet

    Call tracking, Attribution, Analytics · Paid · from $50/month · Free trial

    Call, text and form tracking with AI call analysis for small and mid-sized businesses

  11. C

    Contentsquare

    No reviews yet

    Behaviour analytics, Analytics, Attribution · Freemium · from $39/month · Free trial

    Experience analytics with session replay, heatmaps, journeys and conversion analysis

  12. FA

    Fathom Analytics

    No reviews yet

    Analytics, Reporting · Paid · from $15/month · Free trial

    Cookie-free website analytics for traffic sources, UTM campaigns and events

  13. G

    Goodie

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $295/month · Free trial

    AEO platform for AI search visibility, content and revenue attribution

  14. GS

    Google Search Console

    No reviews yet

    Analytics, Technical monitoring, Page speed · Free

    Free Google tool that reports search performance, indexing and site issues for a website

  15. I

    Infinity

    No reviews yet

    Call tracking, Attribution, Analytics · Paid · from £349/month

    Call tracking and conversation analytics that link phone calls to marketing campaigns

  16. M

    Matomo

    No reviews yet

    Analytics, Behaviour analytics, Tag management · Freemium · from €29/month · Free trial

    Open-source, privacy-focused web analytics in the cloud or self-hosted

  17. M

    Mediahawk

    No reviews yet

    Call tracking, Attribution, Analytics · Paid · from £179/month

    Call tracking and marketing attribution for online and offline campaigns

  18. N

    Northbeam

    No reviews yet

    Attribution, Analytics, Dashboards · Paid · from $1,500/month

    Multi-touch attribution and media mix modelling for ecommerce and DTC brands

  19. PA

    Peec AI

    No reviews yet

    AI search visibility, Competitor research, Reporting · Paid · from $95/month · Free trial

    AI search analytics for tracking brand visibility, rankings and sources in AI answers

  20. PP

    Piwik PRO

    No reviews yet

    Analytics, Tag management, Reporting · Paid · from €36/month · Free trial

    Privacy-focused analytics suite with tag manager and consent management

  21. PA

    Plausible Analytics

    No reviews yet

    Analytics, Reporting · Paid · from $9/month · Free trial

    Lightweight, cookie-free web analytics with goals, funnels and Search Console data

  22. S

    SEOTesting

    No reviews yet

    Analytics, Reporting, Technical monitoring · Paid · from $50/month · Free trial

    Tests whether SEO changes worked using Search Console and Analytics data

  23. S

    Sitechecker

    No reviews yet

    Site auditing, Rank tracking, AI search visibility · Paid · from $79/month · Free trial

    Site audits, rank tracking and AI visibility monitoring for agencies managing many sites

  24. S

    Skai

    No reviews yet

    PPC management, Bid management, Reporting · Enterprise

    Omnichannel ad platform for paid search, retail media and paid social with AI agents

How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.

Compare Google Analytics alternatives.

ToolRatingReviewsPricingFromFree trial
Adobe Analytics––Enterprise––
Dreamdata––Freemium–Yes
Funnel––Paid$300/monthYes
HockeyStack––Enterprise––
Rockerbox––Enterprise––
Ruler Analytics––Paid£299/month–
Triple Whale––Freemium––
Windsor.ai––Freemium$19/monthYes
AgencyAnalytics––Paid$20/client/month (billed annually)Yes
CallRail––Paid$50/monthYes
Questions

Google Analytics alternatives: FAQs

How many Google Analytics alternatives are listed?

82 are listed on Search Marketing Club.

Are any of them free?

Yes. 22 have a free plan or a free tier.

Which have a free trial?

45 of the 82 offer a free trial.

How are tools ranked here?

Tools that share the most categories come first. Tools on the Software Pro plan are shown first, and paying never changes reviews or ratings.

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