Software listings
Google Analytics alternatives.
Tools that do what Google Analytics does, compared by pricing, free trial and member rating.
82 tools · 22 with a free plan · 45 with a free trial
82 tools · Page 1 of 4
AA
Enterprise web and app analytics from Adobe with attribution and anomaly detectionEnterpriseAdobe Analytics
No reviews yet
AnalyticsAttributionReportingDashboards
D
B2B revenue attribution and web analytics that connect marketing activity to pipelineFreemium · Free trialDreamdata
No reviews yet
AttributionAnalyticsReportingDashboards
F
Marketing intelligence platform for collecting, preparing and measuring marketing dataPaid · from $300/month · Free trialFunnel
No reviews yet
ReportingDashboardsAnalyticsAttribution
H
B2B revenue data platform for multi-touch attribution and pipeline reportingEnterpriseHockeyStack
No reviews yet
AttributionAnalyticsDashboardsReporting
R
Marketing measurement combining multi-touch attribution, MMM and incrementality testsEnterpriseRockerbox
No reviews yet
AttributionAnalyticsReporting
RA
Marketing attribution, call tracking and form tracking that link leads to revenuePaid · from £299/monthRuler Analytics
No reviews yet
AttributionCall trackingAnalyticsReporting
TW
Ecommerce analytics and attribution platform with an AI agent for DTC brandsFreemiumTriple Whale
No reviews yet
AttributionAnalyticsDashboardsReporting
W
Marketing data integration that syncs ads and analytics data into BI tools and AIFreemium · from $19/month · Free trialWindsor.ai
No reviews yet
ReportingAnalyticsDashboardsAttribution
A
White-label client reporting and dashboards for marketing and SEO agenciesPaid · from $20/client/month (billed annually) · Free trialAgencyAnalytics
No reviews yet
ReportingDashboardsRank trackingAI search visibilityAnalytics
C
Call, text and form tracking with AI call analysis for small and mid-sized businessesPaid · from $50/month · Free trialCallRail
No reviews yet
Call trackingAttributionAnalytics
C
Experience analytics with session replay, heatmaps, journeys and conversion analysisFreemium · from $39/month · Free trialContentsquare
No reviews yet
Behaviour analyticsAnalyticsAttribution
FA
Cookie-free website analytics for traffic sources, UTM campaigns and eventsPaid · from $15/month · Free trialFathom Analytics
No reviews yet
AnalyticsReporting
G
AEO platform for AI search visibility, content and revenue attributionPaid · from $295/month · Free trialGoodie
No reviews yet
AI search visibilityContent optimisationContent writingAnalyticsAttribution
GS
Free Google tool that reports search performance, indexing and site issues for a websiteFreeGoogle Search Console
No reviews yet
AnalyticsTechnical monitoringPage speedSchema and structured dataReporting
I
Call tracking and conversation analytics that link phone calls to marketing campaignsPaid · from £349/monthInfinity
No reviews yet
Call trackingAttributionAnalytics
M
Open-source, privacy-focused web analytics in the cloud or self-hostedFreemium · from €29/month · Free trialMatomo
No reviews yet
AnalyticsBehaviour analyticsTag managementReporting
M
Call tracking and marketing attribution for online and offline campaignsPaid · from £179/monthMediahawk
No reviews yet
Call trackingAttributionAnalytics
N
Multi-touch attribution and media mix modelling for ecommerce and DTC brandsPaid · from $1,500/monthNorthbeam
No reviews yet
AttributionAnalyticsDashboards
PA
AI search analytics for tracking brand visibility, rankings and sources in AI answersPaid · from $95/month · Free trialPeec AI
No reviews yet
AI search visibilityCompetitor researchReportingAnalytics
PP
Privacy-focused analytics suite with tag manager and consent managementPaid · from €36/month · Free trialPiwik PRO
No reviews yet
AnalyticsTag managementReporting
PA
Lightweight, cookie-free web analytics with goals, funnels and Search Console dataPaid · from $9/month · Free trialPlausible Analytics
No reviews yet
AnalyticsReporting
S
Tests whether SEO changes worked using Search Console and Analytics dataPaid · from $50/month · Free trialSEOTesting
No reviews yet
AnalyticsReportingTechnical monitoringContent optimisation
S
Site audits, rank tracking and AI visibility monitoring for agencies managing many sitesPaid · from $79/month · Free trialSitechecker
No reviews yet
Site auditingRank trackingAI search visibilityTechnical monitoringAnalytics
S
Omnichannel ad platform for paid search, retail media and paid social with AI agentsEnterpriseSkai
No reviews yet
PPC managementBid managementReportingAnalytics
How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.
Compare Google Analytics alternatives.
| Tool | Rating | Reviews | Pricing | From | Free trial |
|---|---|---|---|---|---|
| Adobe Analytics | – | – | Enterprise | – | – |
| Dreamdata | – | – | Freemium | – | Yes |
| Funnel | – | – | Paid | $300/month | Yes |
| HockeyStack | – | – | Enterprise | – | – |
| Rockerbox | – | – | Enterprise | – | – |
| Ruler Analytics | – | – | Paid | £299/month | – |
| Triple Whale | – | – | Freemium | – | – |
| Windsor.ai | – | – | Freemium | $19/month | Yes |
| AgencyAnalytics | – | – | Paid | $20/client/month (billed annually) | Yes |
| CallRail | – | – | Paid | $50/month | Yes |
Questions
Google Analytics alternatives: FAQs
How many Google Analytics alternatives are listed?
82 are listed on Search Marketing Club.
Are any of them free?
Yes. 22 have a free plan or a free tier.
Which have a free trial?
45 of the 82 offer a free trial.
How are tools ranked here?
Tools that share the most categories come first. Tools on the Software Pro plan are shown first, and paying never changes reviews or ratings.
Make search marketing software?
List your tool where search marketing professionals compare software, and collect reviews from verified practitioners.