Software listings
Matomo alternatives.
Tools that do what Matomo does, compared by pricing, free trial and member rating.
82 tools · 22 with a free plan · 44 with a free trial
82 tools · Page 1 of 4
PP
Privacy-focused analytics suite with tag manager and consent managementPaid · from €36/month · Free trialPiwik PRO
No reviews yet
AnalyticsTag managementReporting
AA
Enterprise web and app analytics from Adobe with attribution and anomaly detectionEnterpriseAdobe Analytics
No reviews yet
AnalyticsAttributionReportingDashboards
A
White-label client reporting and dashboards for marketing and SEO agenciesPaid · from $20/client/month (billed annually) · Free trialAgencyAnalytics
No reviews yet
ReportingDashboardsRank trackingAI search visibilityAnalytics
C
Experience analytics with session replay, heatmaps, journeys and conversion analysisFreemium · from $39/month · Free trialContentsquare
No reviews yet
Behaviour analyticsAnalyticsAttribution
D
B2B revenue attribution and web analytics that connect marketing activity to pipelineFreemium · Free trialDreamdata
No reviews yet
AttributionAnalyticsReportingDashboards
FA
Cookie-free website analytics for traffic sources, UTM campaigns and eventsPaid · from $15/month · Free trialFathom Analytics
No reviews yet
AnalyticsReporting
F
Marketing intelligence platform for collecting, preparing and measuring marketing dataPaid · from $300/month · Free trialFunnel
No reviews yet
ReportingDashboardsAnalyticsAttribution
GA
Free web and app analytics from Google for traffic, conversions and campaign performanceFreemiumGoogle Analytics
No reviews yet
AnalyticsAttributionReporting
GS
Free Google tool that reports search performance, indexing and site issues for a websiteFreeGoogle Search Console
No reviews yet
AnalyticsTechnical monitoringPage speedSchema and structured dataReporting
GT
Free tag management for adding and updating tracking tags without editing site codeFreeGoogle Tag Manager
No reviews yet
Tag managementAnalytics
H
B2B revenue data platform for multi-touch attribution and pipeline reportingEnterpriseHockeyStack
No reviews yet
AttributionAnalyticsDashboardsReporting
MC
Free heatmaps, session recordings and AI summaries from MicrosoftFreeMicrosoft Clarity
No reviews yet
Behaviour analyticsAnalyticsAI search visibility
PA
AI search analytics for tracking brand visibility, rankings and sources in AI answersPaid · from $95/month · Free trialPeec AI
No reviews yet
AI search visibilityCompetitor researchReportingAnalytics
PA
Lightweight, cookie-free web analytics with goals, funnels and Search Console dataPaid · from $9/month · Free trialPlausible Analytics
No reviews yet
AnalyticsReporting
R
Marketing measurement combining multi-touch attribution, MMM and incrementality testsEnterpriseRockerbox
No reviews yet
AttributionAnalyticsReporting
RA
Marketing attribution, call tracking and form tracking that link leads to revenuePaid · from £299/monthRuler Analytics
No reviews yet
AttributionCall trackingAnalyticsReporting
S
Tests whether SEO changes worked using Search Console and Analytics dataPaid · from $50/month · Free trialSEOTesting
No reviews yet
AnalyticsReportingTechnical monitoringContent optimisation
S
Site audits, rank tracking and AI visibility monitoring for agencies managing many sitesPaid · from $79/month · Free trialSitechecker
No reviews yet
Site auditingRank trackingAI search visibilityTechnical monitoringAnalytics
S
Omnichannel ad platform for paid search, retail media and paid social with AI agentsEnterpriseSkai
No reviews yet
PPC managementBid managementReportingAnalytics
S
Server-side tagging hosting for Google Tag Manager and Conversions API gatewaysFreemium · from $17/monthStape
No reviews yet
Tag managementAnalytics
S
Marketing data connectors that move ads, analytics and SEO data into reports and AI toolsPaid · from €39/month · Free trialSupermetrics
No reviews yet
ReportingAnalyticsDashboards
T
Enterprise tag management, server-side data collection and customer data platformEnterpriseTealium
No reviews yet
Tag managementAnalyticsAttribution
TW
Ecommerce analytics and attribution platform with an AI agent for DTC brandsFreemiumTriple Whale
No reviews yet
AttributionAnalyticsDashboardsReporting
TS
Customer data platform that routes event data to ad, analytics and warehouse toolsFreemium · from $120/month · Free trialTwilio Segment
No reviews yet
Tag managementAnalytics
How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.
Compare Matomo alternatives.
| Tool | Rating | Reviews | Pricing | From | Free trial |
|---|---|---|---|---|---|
| Piwik PRO | – | – | Paid | €36/month | Yes |
| Adobe Analytics | – | – | Enterprise | – | – |
| AgencyAnalytics | – | – | Paid | $20/client/month (billed annually) | Yes |
| Contentsquare | – | – | Freemium | $39/month | Yes |
| Dreamdata | – | – | Freemium | – | Yes |
| Fathom Analytics | – | – | Paid | $15/month | Yes |
| Funnel | – | – | Paid | $300/month | Yes |
| Google Analytics | – | – | Freemium | – | – |
| Google Search Console | – | – | Free | – | – |
| Google Tag Manager | – | – | Free | – | – |
Questions
Matomo alternatives: FAQs
How many Matomo alternatives are listed?
82 are listed on Search Marketing Club.
Are any of them free?
Yes. 22 have a free plan or a free tier.
Which have a free trial?
44 of the 82 offer a free trial.
How are tools ranked here?
Tools that share the most categories come first. Tools on the Software Pro plan are shown first, and paying never changes reviews or ratings.
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