W Recommended by SMC
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AI search growth platform for tracking and improving visibility in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters San Francisco, USA Features AI search visibility Content optimisation Rank tracking Digital PR and outreach Schema and structured data
About Writesonic, made by Writesonic Inc, presents itself as an AI search growth engine that brings generative engine optimisation (GEO), answer engine optimisation and AI visibility into one platform. It is used by marketing and SEO teams that want to monitor how AI assistants describe their brand and then act on the gaps. The platform monitors brand and topic visibility, citations and sentiment across AI platforms… Read more
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A Recommended by SMC
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PPC audit, ad testing and optimisation software for Google Ads and Microsoft Ads
Pricing Paid
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Adalysis is PPC management software for Google Ads and Microsoft Advertising, made by Adalysis Ltd in London. It was founded in 2013 by PPC specialists Brad Geddes and Emmanuel Gad and started as ad testing software before growing into a wider optimisation suite for agencies and in-house paid search managers. The platform runs more than 100 automated audit checks, with custom alerts and automated actions when… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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AA Recommended by SMC
No reviews yet
Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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AI Recommended by SMC
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WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO
Pricing Freemium
Starting price $49.50/year Features Content optimisation Schema and structured data Local SEO Ecommerce SEO Rank tracking Content writing
About All in One SEO, known as AIOSEO, is an SEO plugin for WordPress from Semper Plugins, part of the Awesome Motive family of WordPress products. It is used by bloggers, small businesses, online shops and agencies who want to manage SEO from inside the WordPress dashboard, and the vendor reports more than 3 million sites using it. TruSEO on-page analysis scores each post and gives a checklist in the editor. The plugin… Read more
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A Recommended by SMC
No reviews yet
Live Google People Also Ask data for question research and content planning
Pricing Paid
Starting price $12/month
Headquarters Norwich, UK Features Keyword research Content optimisation SERP data and APIs
About AlsoAsked is a keyword and question research tool made by Candour, a search marketing agency based in Norwich, UK. It is built for SEOs, content writers and strategists who want to understand the questions people ask around a topic and how Google groups them. The tool pulls live "People Also Ask" data from Google and displays it as a visual graph of connected questions, which helps with topic clustering, search… Read more
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A Recommended by SMC
No reviews yet
Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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B Recommended by SMC
No reviews yet
Enterprise platform for crawling, log analysis and optimising sites for search and AI
Pricing Enterprise Features Crawling Log analysis AI search visibility Ecommerce SEO Technical monitoring Site auditing
About Botify is an enterprise search optimisation platform founded in 2012 by Adrien Menard, Thomas Grange and a third co-founder. It is used by large ecommerce, publishing and enterprise websites that want their content crawled, indexed and recommended by search engines and AI tools. The company has offices in New York, London, Paris, Singapore, Sydney and Tokyo. The platform is grouped into three areas. AI Readiness… Read more
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B Recommended by SMC
No reviews yet
Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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B Recommended by SMC
No reviews yet
Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
No reviews yet
Call, text and form tracking with AI call analysis for small and mid-sized businesses
Pricing Paid
Starting price $50/month
Free trial Yes
Headquarters Atlanta, USA Features Call tracking Attribution Analytics
About CallRail is a marketing analytics platform built around call tracking, aimed at small and medium-sized businesses and the agencies that serve them. The company was founded in Atlanta in 2011. CallRail assigns tracking numbers to campaigns, keywords and pages so that inbound calls, texts and form submissions can be attributed to the ads and channels that produced them. This lets paid search teams see which Google Ads… Read more
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C Recommended by SMC
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Feed management, marketplace listings and Google Ads automation for ecommerce
Pricing Paid
Free trial Yes
Headquarters Utrecht, Netherlands Features Product feeds PPC management
About Channable is an ecommerce platform for product feed management, marketplace listings and PPC automation, based in Utrecht and founded in 2014. It is used by online retailers, brands and agencies that advertise large product catalogues across many channels. The platform imports product data and lets teams build rules that clean, enrich and filter it before sending feeds to more than 3,000 advertising channels and… Read more
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C Recommended by SMC
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AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
No reviews yet
AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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C Recommended by SMC
No reviews yet
Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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C Recommended by SMC
No reviews yet
Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaigns
Pricing Paid
Starting price $99/month
Free trial Yes Features Click fraud protection Analytics
About ClickCease is click fraud protection software for advertisers running pay per click campaigns. Launched in 2014, it was acquired by CHEQ in 2020 and is now CHEQ's product for small and mid-sized advertisers and agencies. ClickCease monitors paid traffic on Google Ads, Microsoft Ads and Meta and blocks fraudulent IP addresses in real time, so budgets are not spent on bots, competitors or click farms. Advertisers can… Read more
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C Recommended by SMC
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Experience analytics with session replay, heatmaps, journeys and conversion analysis
Pricing Freemium
Starting price $39/month
Free trial Yes
Headquarters Paris, France Features Behaviour analytics Analytics Attribution
About Contentsquare is an experience analytics platform founded in Paris in 2012 by Jonathan Cherki. It is used by ecommerce, marketing, product and UX teams to understand how people, and increasingly AI agents, move through websites and apps and where those journeys break down. Hotjar, which Contentsquare acquired in 2021, has now merged into the Contentsquare platform. Core features include session replay, heatmaps and… Read more
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D Recommended by SMC
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Product feed management and optimisation for Google Shopping, marketplaces and ad channels
Pricing Paid
Starting price $64/month
Free trial Yes Features Product feeds PPC management
About DataFeedWatch is a product feed management platform for online retailers and the agencies that run their shopping campaigns. It started in 2013, merged with Cart.com in 2022 and joined Revmatics in 2026, where it continues as a supported brand. The platform takes product data from ecommerce platforms such as Shopify, Magento and WooCommerce and turns it into feeds for more than 2,000 channels, including Google… Read more
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D Recommended by SMC
No reviews yet
Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
No reviews yet
Managed product feed service for ad channels, marketplaces and AI shopping surfaces
Pricing Enterprise
Headquarters Los Angeles, USA Features Product feeds PPC management
About Feedonomics is a product data feed management service for retailers and brands, with a focus on larger catalogues. Founded in 2014, it was acquired by BigCommerce, now called Commerce, in 2021. Feedonomics connects product data from any source and delivers optimised listings to more than 2,000 destinations across advertising channels, marketplaces and AI surfaces. For paid search teams this covers Google Shopping… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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