A Recommended by SMC
No reviews yet
Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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B Recommended by SMC
No reviews yet
Outreach CRM and media list building for digital PR and link building teams
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Austin, USA Features Digital PR and outreach Backlinks Reporting
About BuzzStream is an outreach platform for digital PR, link building and content promotion, made by BuzzStream, a company based in Austin, Texas. It is used by agencies and in-house teams that pitch journalists, bloggers and site owners and need to keep track of every conversation. The software researches prospects, finds contact details and pulls site metrics, then sends personalised outreach emails in bulk with less… Read more
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DS Recommended by SMC
No reviews yet
Free reporting and dashboard tool from Google, formerly known as Looker Studio
Pricing Freemium
Headquarters Mountain View, USA Features Dashboards Reporting
About Data Studio is a reporting and data visualisation tool made by Google. It was known as Looker Studio from 2022 until April 2026, when Google returned it to its original name. It is used by marketers, analysts and agencies to turn data from many sources into interactive dashboards and shareable reports. Reports are built in the browser with drag-and-drop charts, tables, filters and controls, and can be shared with… Read more
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D Recommended by SMC
No reviews yet
Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
No reviews yet
B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
No reviews yet
Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
No reviews yet
Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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GA Recommended by SMC
No reviews yet
Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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H Recommended by SMC
No reviews yet
B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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L Recommended by SMC
No reviews yet
AI agent for teams that handles email, meetings, reports and tasks across apps
Pricing Paid
Starting price $29.99/month
Free trial Yes Features AI assistants Workflow automation Reporting
About Lindy is an AI agent platform made by Lindy, which positions its product as an AI employee for teams. It connects to a team's tools, learns how they work and carries out tasks, and is used by marketing, sales, operations and agency teams to take routine work off their plates. For marketing work, Lindy can run scheduled routines such as daily briefings and weekly reports, investigate changes like a spike in ad spend,… Read more
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M Recommended by SMC
No reviews yet
Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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M Recommended by SMC
No reviews yet
AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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M Recommended by SMC
No reviews yet
Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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MC Recommended by SMC
No reviews yet
Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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N Recommended by SMC
No reviews yet
Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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O Recommended by SMC
No reviews yet
Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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O Recommended by SMC
No reviews yet
PPC management software for optimising, automating and reporting on paid search accounts
Pricing Paid
Free trial Yes
Headquarters Mountain View, USA Features PPC management Bid management Reporting Workflow automation
About Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation. The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed… Read more
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PP Recommended by SMC
No reviews yet
Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PA Recommended by SMC
No reviews yet
Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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P Recommended by SMC
No reviews yet
AI search visibility platform that tracks and improves how brands appear in AI answers
Pricing Enterprise
Free trial Yes
Headquarters New York, USA Features AI search visibility Competitor research Analytics Content writing Ecommerce SEO
About Profound is an AI marketing platform from the New York company of the same name, built to help brands understand and improve how they appear in AI search. It is aimed at AEO, content, PR and brand teams, as well as agencies, and is used by larger organisations in sectors such as retail, travel and pharmaceuticals. The monitoring side covers Answer Engine Insights, which tracks brand mentions, citations and… Read more
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R Recommended by SMC
No reviews yet
Outreach software and managed link placements for link building and digital PR
Pricing Paid
Starting price $198/month
Free trial Yes Features Digital PR and outreach Backlinks Reporting
About Respona is a link building and digital PR outreach product that combines self-serve outreach software with a managed placement service. It is aimed at SEO teams, agencies and marketers who want to win links and brand mentions on sites with real traffic, either by running campaigns themselves or by paying per placement. The software brings prospecting, contact finding and email outreach into one place. Users search… Read more
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R Recommended by SMC
No reviews yet
Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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SA Recommended by SMC
No reviews yet
Enterprise schema markup and content knowledge graph platform for search and AI
Pricing Enterprise
Headquarters Guelph, Canada Features Schema and structured data AI search visibility Analytics
About Schema App is a schema markup and entity management platform made by Hunch Manifest Inc, which trades as Schema App. The product launched in 2016 and is led by co-founders Martha van Berkel and Mark van Berkel. It is aimed at enterprise marketing and SEO teams that need structured data across large websites without heavy reliance on developers. The platform organises a company's content, products and expertise into… Read more
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